YouTube adds cars and travel to its channel line-up
YouTube has launched two new motor channels to add to its ever increasing range of original content.
The Motor Trend channel is described as a “never-ending car expo” and will broadcast programming from brands such as Hot Rod, Motorcyclist, Lowrider and FourWheeler.
The Four Seasons site is beautiful, but not for disabled users
The press release announcing Four Season’s new site states that it was "thoughtfully designed...to deliver an immersive and effortless experience tailored to every user".
But shouldn't that include disabled users?
The Four Seasons site review focusing on web usability highlighted some important shortcomings in terms of the booking process and other areas, and briefly mentioned some of the accessibility issues.
Here we take a closer look at some of these and the actions that should have been taken to truly make the site available and usable to every user.
The Digital Ocean: how to market to fishers and swimmers
More B2C and B2B marketers are shifting their focus towards increased digital in their tactical mix.
Understanding the digital locations of their target audiences is becoming a standard step in the creation of a digital plan, but many are overlooking the intentions of their online audiences, and adapting their tactics accordingly.
This blog introduces the concept of the digital ocean and the need to locate and market to both fishers (those actively researching products/services) and swimmers (those not looking and just ‘hanging out’ online).
Groupon turns to outdoor kiosks to sell deals
Everybody loves a deal, even if selling them is a tougher business than it might seem.
But if you're the world's largest digital purveyor of deals, how do you fend off competition and reach more consumers? If you're Groupon, you turn to the physical world.
ASA forces TripAdvisor to stop claiming its reviews are 'trusted'
The Advertising Standards Authority (ASA) has ordered TripAdvisor to rewrite some of its marketing messages in response to a complaint from online reputation company KwikChex and two hotels that claim to represent hundred of others.
The complaint was first made last September, and the site at that time removed the slogan “reviews you can trust” from its hotel listings and replaced it with “reviews from our community”. Now, all of the changes enforced by the ASA have been made.
Facebook vs Twitter: where will you be talking about Super Bowl ads?
Facebook has announced it's partnership with US Today to create the Super Bowl Ad Meter app.
Facebook users can rate Super Bowl ads as they watch the game and then share and discuss the commercials with their friends. This will take what US Today have been doing since 1989 with a select panel of viewers and move it into social networks.
But this type of ad tracking in social media isn't a new one. It's been going on over on Twitter since 2009 with Brandbowl.
RNIB gets tough with bmibaby over accessibility
The RNIB (Royal National Institute for the Blind) has decided to sue BMI Baby over its failure to deal with the poor accessibility of its website.
This is not the first time that accusations of poor web accessibility have been levelled at an airline, and it is no surprise that travel websites are an area of focus.
Kayak's website redesign takes its lead from mobile
Online travel retailer Kayak has revamped its desktop site using design tips from its mobile apps.
The simplified design has fewer filters and reduces the number of options displayed by hiding flights that are duplicates or deemed too similar.
The layout is also wider, reflecting a similar design feature on the iPad app.
Bayern Munich tricks fans into 'liking' the club on Facebook
Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”
However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.
Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.
Airbnb thrives internationally, surpasses 5m nights booked: infographic
Last year, Airbnb, a marketplace that lets individuals rent out their flats and houses to others in a peer-to-peer fashion, raised a staggering $112m in funding. It also found itself in a PR crisis after the apartment of one of its host's apartments was practically torn apart by a guest.
But that apparently hasn't slowed the company's growth.
