Traditional CRM vs social CRM (Infographic)
Over the past two years Our Social Times has hosted social CRM conferences in London, New York and Paris.
It's a fast-growing industry with many specialist themes, but the first question the speakers always get asked is: "How does social CRM differ from traditional CRM?"
To succeed, brands should focus on real clout, not Klout
Few social media companies are as controversial as Klout, which seeks to measure the influence individuals have within social networks.
For some, the company, which has raised tens of millions of dollars in funding, is the "standard for influence" it describes itself as. Others are more skeptical, questioning the ability of any company to truly measure who has influence in any meaningful way.
User tests: How well does Thomas Cook work on iPad?
Tablets are a big deal for online retailers, with stats showing high AOVs and conversion rates, so it makes sense for websites to provide an excellent experience for users of these devices.
Thanks to some user testing videos from whatusersdo.com, I've been looking into the user experience offered by Thomas Cook for tablet users.
The user tests uncovered some serious problems with Thomas Cook on tablets, issues likely to cause customers to abandon the site.
Here's a summary of the issues...
The social media meltdown and how to overcome it
Social media has opened up a huge opportunity: to engage directly with customers, to understand what motivates and interests them, and to increase the size of the audience for your content.
But it’s the very size of the opportunity that’s often the biggest problem. When marketing budget and resources are tight, where do you focus?
And how can you be sure the right message gets out to the right audience via the right channel and that the overall approach is joined-up and consistent?
Air New Zealand launches Share & Earn scheme
Air New Zealand has launched a Share & Earn scheme with digitalanimal, tied to the promotion of its 777-300 Premium Economy Spaceseat experience.
Those registered for the programme, which is being trialled in the UK, will receive £50 cash for every share that directly results in a Premium Economy booking for the airline up until 16 May 2012.
Five ways to optimise your online video
A great video strategy can be a lot of work. Coming up with a good concept, producing the video, and editing are all vital steps in the process, but it does not end there.
All too often, businesses will invest serious time and effort into producing great video content only to lose steam once they get the videos online.
Your online video strategy should not end at the upload. Really great content can and often will go far on it’s own, but there many tactics that can be employed online to reach your video’s full potential.
Here are five post-upload steps you can take to ensure your video marketing strategy is a success.
Jetsetter's Kate Spade promo created 77,000 new members
Jetsetter has revealed that its Kate Spade competition last December was its biggest acquisition partnership to date, with over 23,000 entries filed online and over 54,000 coming from instore promotions.
Since opting in to the sweepstake meant registering, this resulted in a total of 77,000 new members for Jetsetter.
The members-only travel sales site also launched its first Pinterest competition yesterday and is due to make an announcement later today about a ‘big name CMO’ joining the company.
Feedback fail! How too many stakeholders spoil the content...
Does your content quality take a nosedive at stakeholder signoff rounds? Here's how to avoid 'content by commitee'.
"What’s the biggest obstacle to better quality content in your organisation?" I ask at the start of each content strategy seminar. And somebody (often several somebodies) will reply, with a sigh, “stakeholders”.
Reebok uses PeerIndex for new CrossFit campaign
Reebok is to invite 1,000 fitness-based social media influencers to free training events as part of a campaign to promote its association with the CrossFit exercise trend.
CrossFit is a popular strength and conditioning programme in the US that Reebok has been associated with since 2010.
The top 100 most influential people as identified by PeerIndex's PeerPerks service will also receive a free pair of Reebok’s RealFlex trainers, which is part of the brand's global ‘The Sport of Fitness Has Arrived' marketing campaign.
Seven top tips for improving viral campaign success
There’s clearly no secret formula for viral success otherwise we’d all be doing it.
In fact, there’s nothing worse than a client briefing an agency to devise a viral campaign as it completely misses the point about how good ideas are generated.
A viral campaign is a desired outcome, not the basis for developing break-through campaigns or memes. That said, there are definite skills, techniques and approaches which we can deploy to improve our chances of viral success.
In fact, Propagation Planning is a relatively new school of thought which is dedicated to this very concept. In theory, the more we understand how communities behave and share ideas, the better we’ll get at creating compelling advertising campaigns which self-propagate.
As Griffin Farley, Strategy Director from BBH succinctly puts it “Plan not for the people you reach, but for the people they reach”.
