Running a successful website and maximizing ROI not only requires doing the big things right, but also doing the little things right. Even when attention to detail won't make or break your business, it can have a meaningful impact.
One page that publishers often don't pay enough attention to is an important one: the 404 page. While you would hope that every visitor to your website will land on the page he or she intended to land on, that's often not the case. And the page he or she is greeted with, the 404, can determine whether you lose a visitor (sometimes for life) or make lemonade out of lemons.
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by Patricio Robles
06 August 2010 09:35am
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