Posts tagged with 'actions'
A friend of mine who is a marketer once remarked that multichannel marketing is a lot like sex: just about everybody wants to
do it, but until you really know what you're doing, it can be a bit of
a disappointment once it happens.
One of the most disappointing things about multichannel marketing
campaigns is that, in retrospect, they turn out to be meaningless
exercises. A lot of excitement gives way to confusion and the reality
that what you expected isn't what you got. And that's assuming you
expected something in the first place.