Posts tagged with 'ad ops'

Ad Ops: Fail

Is  90 percent of your online ad campaign invisible to your target audience? Nonsense.

Online advertising is all about razor-sharp targeting. Responsible advertisers and agencies stake their reputations and livliehoods on their ability to send the right message to the right person at the right time.

Except when they don't.

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by Rebecca Lieb 03 March 2009 16:08pm 2 comments