AdWords | Internet Marketing Blog

Google: Ad position does not affect conversion rates

Web surfers may be more likely to click on search results ranked higher on a web page, but purchase decisions are not so reliant on search positioning, according to Google.

In a post on Inside AdWords today, Google revealed that the position of key words doesn't affect conversion rates very much at all. If your company is spending time or money trying to get to the top of a page's search results. Don't bother.

by Meghan Keane 18 August 2009 23:50pm 11 comments

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

by Patricio Robles 17 August 2009 10:51am 2 comments

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

by Patricio Robles 12 August 2009 09:02am 3 comments

Facebook sued for click fraud

Facebook claims that its recent problems with click fraud are behind it but one advertiser is sending Facebook a clear message: your problems are just beginning.

Sports website RootZoo has filed a lawsuit against Facebook in federal district court in San Jose, California and is seeking class action status. The company is being represented by Kabatek Brown Kellner, a law firm with a history of litigating click fraud actions.

by Patricio Robles 10 July 2009 09:28am 2 comments

Gaining equity in your site through improved user experience

One of the benefits of usability improvements is that they keep on delivering long after they are implemented, a compelling proposition for companies trying to make the most of their online traffic and conversions.

I regularly need to discuss the benefits of usability in the context of a specific company’s online business goals.

by Chris Rourke 06 July 2009 11:30am 1 comment

Will Google's global AdWords trademark policy changes cost brands millions?

Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.

Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.

by Patricio Robles 06 May 2009 16:59pm 1 comment

AdWords lawsuit has big implications for Google and advertisers

AdWords is Google's cash cow and it helped the company go from upstart to 800 lb. gorilla in a remarkably quick period of time.

But what if a single legal issue put AdWords as we know it in jeopardy?

by Patricio Robles 06 April 2009 09:50am 0 comments

Google does no evil, except when there's lots of money involved

One of Google's biggest goals seems to have little to do with dollars and cents. It's a simple one: 'do no evil' and it has been widely promoted for the simple fact that few billion-dollar corporations set such a goal.

Obviously, aiming to do no evil and actually doing no evil are two different things and Google has been criticized over a number of issues.

by Patricio Robles 25 March 2009 15:35pm 3 comments

Twitter launches ads - for itself

How can Twitter make money? It's the one question everyone has been asking and the one question Twitter hasn't been in a rush to answer.

But as Twitter continues to experience massive growth during a painful recession, revenue is a subject that Twitter probably shouldn't put off for too long.

by Patricio Robles 17 March 2009 09:04am 2 comments

Google gives up on Google Checkout

The last 6 months have been sobering for Google. Once at the top of the world, Google has seen its share price plummet and the idea that it would be immune to recession has been proven a fallacy.

So Google is doing what any good company does: cutting out the fat. It has already shuttered a number of projects that weren't going anywhere and is refocusing its efforts on its core business.

by Patricio Robles 12 March 2009 09:48am 1 comment