Affiliate marketing: how promotional methods are changing
Throughout the past six years, there has been a significant shift in the promotional methods used by affiliates to drive sales to merchants.
It is important to understand how and why this shift has occurred and ways advertisers can implement strategies to engage with all affiliate types.
Is the role of the affiliate network changing?
Anyone working in affiliate marketing will tell you it’s a complex channel. Typically the day to day grind of an affiliate network is to try and make sense of this complexity, juggling priorities and conflicting interests, resolutely performing the role of middleman and arbiter.
Yet as the industry matures and grows in both value and influence, is the role of the affiliate network changing?
Retargeting's place in the affiliate channel
While the general discussions about behavioural retargeting have concentrated on the thorny subject of privacy, for affiliate marketers the debate has a different focus, challenging some fundamental and long held practices.
Six great reasons to engage with affiliates
Matt Bailey wrote earlier this month on the problem that affiliate marketing seems to have in shaking off negative connotations.
His points are entirely valid; affiliate marketers continuously have difficulties in effectively communicating the strengths of our channel.
Q&A: Paul Cook of TagMan on duplicate payments
Paul Cook is Managing Director of Positive Feedback, which owns the TagMan tag management product that was a recent winner of an Econsultancy Innovation Award.
TagMan makes it easier for companies to implement web analytics and can reduce de-duplication, which is a growing concern for many e-commerce and marketing teams.
We interviewed Paul to find out more about the thorny issue of de-duplication...
