AJAX | Internet Marketing Blog

Why the real value of Web 2.0 for marketers is in mash-ups

A lot of talk about Web 2.0 is focusing on the brilliance of AJAX. While AJAX looks good on a website and provides sexy functionality, the real value in Web 2.0 for the marketer is in mash ups. I’ve got a story to prove it.

by Bertie Stevenson 22 January 2007 09:17am 0 comments

Behavioural targeting key to more brand advertising

The web’s success as a direct response medium has made its failure to attract brand advertising even more apparent. However, as the main hurdles are overcome all of that could change for Web 2.0 enabled sites in 2007.

by Paul Cook 02 January 2007 11:43am 0 comments

Myspace gains highlight reporting problems

This week’s news that Myspace has overtaken Yahoo! in terms of page views seems to have kicked off a much-needed debate about how sites' popularity is measured.

Research, released by comScore on Tuesday, found the social networking site had 0.6bn more page views than Yahoo! in November – a boost to Fox Interactive Media in its battle with the web giant for ad dollars.

by Richard Maven 14 December 2006 15:34pm 1 comment

E-consultancy seeks Head of Website Development

E-consultancy has doubled in size over the past year, but with that has come new challenges - let's just say we have a hefty development to-do list.

With that in mind we're on the lookout for a world class Head of Website Development. Somebody with very strong technical / development skills, as well as an understanding of how our plans fit in with business and marketing goals.

More details after the jump...

by Chris Lake 14 November 2006 17:47pm 1 comment

Like.com image search engine lauched by Riya

A new kind of image search is being launched today by Riya, which will allow users to search for images using both text and images as queries.

Other image searches rely on text queries, which depend on the data attached to the image file. This is not necessarily a reliable way to search, which is where Like.com comes in.

And boy, the technology is stunning...

by Graham Charlton 08 November 2006 12:00pm 1 comment

Measuring Web 2.0 – The death of the page impression

Advances in interface design associated with Web 2.0 will make the page impression even less meaningful than it already is. The time has come for internet to be measured more like broadcast media than press.

by Paul Cook 03 November 2006 17:01pm 1 comment

Will Yahoo mash-ups save us from Hotmail?

Yahoo’s decision to open up its email API is great news for web mail users and is a great example of what Web 2.0 is about. How long will it be before a major retailer like Tesco follows suit?

by Paul Cook 10 October 2006 17:31pm 0 comments

Ways that highly-designed websites can still be accessible and search friendly

There continues to be a tension between web design that is “highly-designed” and web design that is accessible and search engine friendly. The former sites tend to be Flash only or rely heavily on DHTML.

So it is possible for a site to be beautiful but accessible?

by Ashley Friedlein 22 September 2006 10:40am 4 comments

MSN exhibits great use of Ajax, good for the web

Over at Ajaxian yesterday, Michael Mahemoff gives a heads up on the latest Web 2.0 move by MSN, which sees them offer pretty much as yet unheard of Ajax driven user features for their image search.

It’s great, but it’s also gimmicky – KISS.

by Gareth Knight 18 September 2006 20:57pm 1 comment

Web 2.0 needs to lose the social software thing, please

Following up from the d.Construct post yesterday, I wanted to talk about the apparent obsession with social software at the moment, and to ask for comments on why you think it’s so. Seriously, there are so many other things that can be done!

by Gareth Knight 14 September 2006 17:01pm 6 comments