Posts tagged with 'Amazon'
Scaling can be tricky for consumer internet startups, especially when it comes to hardware and infrastructure.
Many startups have failed in part because they couldn't successfully scale effectively and sensibly.
Shoppers using an e-commerce site have two main ways of finding the exact product or service they want – the navigation bar and the search box.
While many sites have great navigation, there are plenty whose search options return some pretty poor results.
Bloggers can increase conversion rates for affiliate sales by using simple ‘buy it now’ buttons to product-related posts.
This tip comes from Al at the Self Made Minds blog (via ProBlogger) – he says he has managed to increase conversions by up to 100% by adding an Amazon-style ‘Buy Now’ button to his affiliate pages.
Internet shoppers in the US are reported to have spent around $733m (£355m) on 'Cyber Monday' - the biggest day of the online retail year.
Figures from comScore suggest Amazon and Wal-Mart attracted the most custom, while the overall number of people shopping online was up 38%.
However, the traffic also caused issues - some sites were operating up to 400% slower than usual while Yahoo's Merchant Solutions service buckled under the strain.
The mighty Economist has produced an editorial forecasting the death of the book following Amazon’s launch of its ebook reader, labelled Kindle.
It seems that Kindle Fever is in full swing, yet the mass consumer adoption of ebook readers seems thoroughly unfeasible in the short term, and I’m not convinced it is a likely scenario in the long term either.
Amazon has launched a beta version of its much-anticipated DRM-free music download store.
The etailing giant claims it will have the world's largest collection of DRM-free music downloads, with 2m songs available from over 180,000 artists.
However, it is not yet available in the UK.
Amazon has launched a range of widgets in a bid to boost the reach of its affiliate marketing programme.
The widgets can be used to display the etailer's products on blogs, social networks and other websites, earning members of the company's Associates programme up to 10% in referral fees.
Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.
He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.
Multi-channel retailers are mounting a challenge to the online dominance of their pure-play rivals despite tending to offer a lower level of site functionality, according to research.
The study, by eDigitalResearch, which uses mystery shoppers to rate UK shopping websites, found Play.com and Amazon.com continued to generate the best overall response from consumers.
However, multi-channel players like Tesco, John Lewis and M&S were seen to have stronger customer service.
No surprises to see NBC heading over to Amazon’s Unbox online video service, following the content owner’s decision to ditch a deal with iTunes.
Amazon has catered for NBC’s variable pricing demands, with new shows likely to be priced more highly than older ones. Apple refused to budge on its fixed price policy, which appears to have been the dealbreaker.