Android | Internet Marketing Blog

Ocado launches shopping app for Android

Ocado has launched another mobile app, this time a voice search app for Android phones, and the online grocer seems to be having some success with mobile commerce.

Having launched an iPhone shopping app last year, this move broadens Ocado's mobile presence, making the app available on 20 different handsets.

by Graham Charlton 16 April 2010 09:27am 3 comments

Is Google's Nexus One a flop?

Can the world's number one search company design and sell a mobile phone to consumers direct via the internet? With the launch of the Nexus One smartphone on January 5, 2010, Google set out to answer that question.

74 days later, we have a reasonable estimate of how many Nexus Ones Google has moved: 135,000. The hard part: answering that first question.

by Patricio Robles 18 March 2010 12:33pm 4 comments

Q&A: Cindy Krum cuts through the mobile marketing alphabet soup of NFC and RFID

It's going to be the year of mobile...again. Sure, go ahead and yawn (or laugh). We've heard it all before, right? But smartphone adoption is through the roof, and cutting-edge technologies are gaining some real traction. So we caught up author and consultant Rank Mobile's Cindy Krum to help sort out some of mobile marketing's most recent acronyms, not to mention their viability.

by Rebecca Lieb 16 March 2010 22:14pm 0 comments

Google is still in the race for smartphone users

The iPhone may have revolutionized the smartphone market, but as other competitors launch their own web friendly phones, Apple's Jesus phone is starting to have to fight for market dominance. And while other phones may not have seeped into consumer consciousness in the same way yet, that doesn't mean they wont.

According to Crowd Sicence's brand loyalty survey, 1/3 of Blackberry users are willing to switch to Google's Android operating system when they purchase a smarphone. But there's still the matter of whether Google's online stategy can compete with AT&T and other carriers' sales strengths.

by Meghan Keane 15 March 2010 15:47pm 2 comments

Here comes the Android gold rush

Why is the iPhone so popular with developers? One word: money. The App Store is a developer's lottery ticket. All it takes is the right app at the right time and fortune can be yours.

The widely-publicized stories of developers who struck it rich with iPhone apps arguably did more for iPhone development in the early days than any developer-oriented sales pitch from Apple or Steve Jobs. It has been somewhat difficult, however, to find the same sort of stories about developers who struck it rich with Android apps.

by Patricio Robles 04 March 2010 09:22am 3 comments

Adobe looks to extend Flash dominance to the mobile

When it comes to the desktop, Flash Player is one of the more dominant plugins. Adobe claims it's "the world's most pervasive software platform...reaching 99.0% of Internet-enabled desktops". There's just one problem: internet-enabled mobiles are where much of the internet's future growth is usage is expected to come from.

But Adobe is trying to make sure that Flash Player is as dominant on the mobile as it is on the desktop and is making lots of announcements about its Open Screen Project at the Adobe developer conference in Los Angeles today.

by Patricio Robles 05 October 2009 17:46pm 5 comments

The difference between the App Store and Android Market? A summer home

According to estimates in a recent report, around $200m in iPhone apps are sold each month in Apple's App Store. The same report pegged the amount of money generated by app sales in Google's Android Market at only $5m.

But one company that develops apps that are sold in both marketplaces, Larva Labs, suggests that the gap between the iPhone economy and the Android economy may be even greater.

The reason? Despite producing Android apps that are ranked well in the Android Market, that have been featured by Google and that sell for $4.99/each, the company only managed to make $62.39/day on average from Android app sales during the month of August. As Larva Labs' Matt Hall writes, "Very difficult to buy the summer home at this rate".

by Patricio Robles 01 September 2009 09:13am 2 comments

Freemium works in the iPhone's $2.4 billion App Store business

It may come as no surprise that more people download applications on the iPhone and iPod touch than on Google's Android phone, but on both services, people are making purchases based on services they've already tried for free.

Mobile ad network AdMob released its July survey results today. After surveying 1,117 mobile phone users, the company found that across platforms, free-to-paid upgrades are the most cited driver for mobile app purchases, helping to prove that the freemium model works. In mobile at least.

by Meghan Keane 27 August 2009 19:25pm 0 comments

Lack of demand for Acer's Android netbook: a sign of things to come for Chrome OS?

There was a considerable amount of excitement when Google announced Chrome OS. Many felt that it was a significant development that would not only have an impact on Google's future, but on Microsoft's future.

But the fate of one Android-based netbook may be a sign of things to come for Google's OS efforts.

by Patricio Robles 29 July 2009 09:35am 1 comment

Q&A: Claire Boonstra, co-founder of Layar

Is augmented reality a mobile killer app? Already, brands are experimenting with it and the opportunities to apply augmented reality to a variety of applications are intriguing.