Android | Internet Marketing Blog

Take your analytics anywhere using the Google Analytics API

Do you eat, sleep and breathe web analytics? Do you find yourself constantly checking how many visitors your websites have received today? Is scouring your analytics in search of new wisdom a hobby?

If you answered yes to any of these questions, you'll love what Google just announced. If you answered no, there's still probably something of value in it for you too.

Mobile browsing market dominated by iPhone

Apple's iPhone is responsible for the vast majority of mobile internet browsing, but Google's Android, and Blackberry are beginning to pick up their share of the market.

Mobile web browsing as a percentage of total web browsing is also growing, and currently stands at 0.72%. Sales of smartphones accounted for a quarter of US mobile sales in Q4, while O2 recently announced that it had sold 1m iPhones in the UK, so this trend looks set to continue.

Retailers need to look to mobile internet - survey

25% of shoppers are using mobile phones as part of the buying process when in retail stores, using phones to compare prices and look for reviews or recommendations from friends.

A recent survey suggests that retailers have an opportunity to get more mobile users shopping instore by providing them with mobile apps and more mobile-friendly websites to allow customers to access this information to help make a purchase decision.