Social media for the healthcare industry: examples from MENA
Are you a medical practitioner? Are you wondering how to harness the power of social media for your organization? Do you have a Twitter and Facebook account that has remained dormant because you lack a proper engagement strategy?
Hospitals, clinics and pharmaceutical companies need effective social media strategies to thrive in this age.
Blackberry's impressive app stats avoid the bigger picture
Blackberry’s App World generates 43% more daily downloads per app than Apple’s App Store, according to RIM’s VP for developer relations Alec Saunders.
During his speech at Blackberry DevCon Europe today, Saunders also stated that App World has more paid downloads than the Android Market and clocks up 6m daily downloads, which equates to 30 apps per Blackberry user each year.
Overall, App World is second only to iOS in terms of profitability, generating 40% more revenue for developers than the Android Market.
Is Starbucks at the forefront of mobile?
With the introduction of payment via mobile and a new and updated app, is this a new mobile era for Starbucks?
What opportunities are there for other retailers to follow suit?
Tapjoy opens up mobile ad buying marketplace
Thanks in large part to the popularity of the freemium business model amongst mobile app developers, mobile ad platform Tapjoy has built an advertising network that reaches some 70m active users each month.
Now it's hoping to really cash in on that audience by opening up its ad buying marketplace to all advertisers.
Angry Birds maker doesn't sweat piracy
While Hollywood pushes to have Washington D.C. take over the internet in the name of fighting piracy, some of the most successful purveyors of digital content are heading in the opposite direction.
Take for instance Rovio, the maker of Angry Birds.
Apple wants to reinvent the textbook, but is it destined to fail?
A few hours ago Apple held its much-anticipated education event in New York City, and as expected, announced a new offering that seeks to reinvent the textbook around the iPad.
Seeking to make textbooks more interactive, more durable, more searchable and more easily refreshable, iBooks 2 offers a "new textbook experience for the iPad." And boy is it pretty.
Mobile social media: Four tactics for mobile sharing
Social networking via mobile devices is growing each
day. How well does your social strategy incorporate mobile?
Do you access Facebook or Twitter from your mobile phone? If not, you’re the exception.
New studies show the number of people using their mobile phones to connect on social networks like Facebook, Twitter, and LinkedIn is growing rapidly and becoming the dominant way to access social networks.
BRIT Awards introduces mobile voting to 2012 ceremony via new app
The BRIT Awards 2012 with Mastercard is to build its first ever mobile app, which will allow fans to vote directly for the public categories through their phones.
Built by development company Noise Inc., the app will go live on 12th January as a free download from Apple’s App Store.
Voting for three categories (British Single, British Group and British Breakthrough) will be made available as soon as the nominations are announced.
US teens send almost 3,500 texts per month
It's no surprise that teenagers are some of the most active users of mobile.
Their texting prolificacy is well-established, and for many, sending an email or making a telephone call is a rare event.
But according to a new study released by Nielsen, teens in the United States are also rapidly increasing their mobile data usage.
Apple's Mac App Store hits 100m downloads
Little more than a year ago, I asked the question, "Will the Mac app store change the desktop software landscape?"
The answer may not yet be obvious, but one thing is for sure: Apple's attempt to bring the app store model to the desktop isn't a flop.
Yesterday, the company announced that less than a year after launching, the Mac App Store has already surpassed the 100m download milestone.
According to Apple, this makes its newest app store "the largest and fastest growing PC software store in the world."
