apps | Internet Marketing Blog

Five things to consider when creating a magazine app

According to the PPA TAP Report, 55%of UK tablet owners have read a digital magazine on their tablet in the last three months.

So with magazine apps becoming an increasingly important part of a brand's digital content repertoire, how do you decide whether a magazine app is for you?

And once you know you want an app, what steps do you need to take to make it happen?

Here are five key points that will set you on the right path.

by Robin Barnes 21 May 2013 10:33am 0 comments

Five examples of how to drive consumer loyalty via mobile

Loyalty schemes are big business. You only have to look at Tesco’s Clubcard, Boots Advantage and Nectar points to see how effective they are at drawing consumers in and creating brand loyalty on the high street.

But looking around the globe traditional loyalty models are being taken on by the mobile revolution. Brands using their mobile channel to target engaged consumers and deliver smarter, personalised deals are giving traditional routes a run for their money.

Fiddling about with coupons and cut-out offers at the till will soon be a thing of the past. Brands that have harnessed marketing to mobile, enhanced by mobile payment solutions, will smooth the way when it comes to redeeming offers at the point of paying.

by Juliet Stott 30 April 2013 09:49am 1 comment

The wider impact of Facebook Home

Facebook's announcement of 'Facebook Home' has the potential to change the smartphone landscape.

It has produced a Facebook Phone without the added complication of designing and building hardware. Its potential reach has implications for us all.

This is a clever move. In a time where hardware companies are trying to build software (Apple) and software companies are trying to build hardware (Microsoft, Google) we have a company who is aware of who they are.

by Rob Borley 22 April 2013 16:22pm 1 comment

Monetise this: the connected experience

Connected second screen experiences have enjoyed, or arguably suffered, a prolonged period of experimentation. No single slam dunk business model has disrupted the landscape, but there are several approaches that have succeeded in generating additional revenues and enhancing the 30-second TV spot.

Since they are not ubiquitous, you may not be aware of these successes. Here I examine the barriers and opportunities for the connected experience in detail.

This blog elaborates on the latter, with some examples of great connected experiences that have been successfully monetised.

by Tony Duarte 15 April 2013 10:01am 0 comments

All the facts about Twitter's mobile users: infographic

Of all the major social networks, Twitter is perhaps the one that is most inherently suited to mobile due to the transient nature of 140 character tweets.

Of course that doesn’t necessarily mean that it has been any more successful than the others in coming up with a coherent policy for monetising its mobile apps.

But even so, this infographic shows just how much potential lies in Twitter’s mobile platform. The social giant has more than 10m users in the UK, of which 80% access the network using a mobile device.

by David Moth 19 February 2013 12:13pm 0 comments

M-commerce and banking are among fastest growing Android apps in the UK

New data shows that the use of commerce and banking apps is growing faster among UK Android users than the use of gaming apps, however Google and Facebook still dominate the market.

According to stats from Nielsen, seven of the 15 major apps experiencing the fastest growing usage among Android users are commerce apps from the likes of Tesco, Amazon and Quidco.

But Nielsen’s definition includes apps used to buy digital products, general retail products, and experiences through social commerce.

If you look at shopping apps from retailers, only Tesco and Asda are represented in this list.

We've previously looked at whether retail apps deliver a decent user experience on Android by investigating store finder functions and Debenhams' use of push alerts to notify users of sale and discounts.

by David Moth 18 February 2013 10:51am 1 comment

How well does Asda perform on mobile?

Last year, David Moth reviewed Asda's mobile site, and was critical of a few aspects of the site.

It has since been updated so, in the interests of fairness, I decided to revisit the site to see how well Asda is adapting to the enormous opportunities that mobile provides...

by Graham Charlton 14 February 2013 10:16am 0 comments

Facebook apps: there's no such thing as a free audience

Facebook's success hasn't only netted its founders, early employees and investors billions of dollars, the world's largest social network has built an ecosystem that has served as the foundation for other businesses collectively worth billions.

From large social gaming companies like Zynga all the way to individual developers building Facebook apps out of their bedrooms, Facebook's launch of a development platform in 2006 proved to be a game-changer for online entrepreneurs.

by Patricio Robles 13 February 2013 15:06pm 0 comments

Start Me Up! A profile of Noodle Live

By using mobile app and cloud technology to make it easier for attendees to collect information at exhibitions, Noodle Live have also found a way to give added value to conference organisers and exhibitors.

I spoke to founder Clemi Hardi about improving events with multichannel ideas.

by Luke Richards 12 February 2013 13:51pm 0 comments

Mind-blowing smartphone stat: NFC in Australia to grow 450+%

The number of NFC-enabled smartphones available in Australia is expected to rise dramatically, growing from 375,000 in Q1 2012 to 2.125 million in Q1 2013 - a growth of 467% year-on-year - according to Tapit.