Posts tagged with 'apps'
Findaproperty.com released an iPhone app this week, bringing the property search engine to mobile users.
Rival Rightmove released an impressive app last year, so I've been comparing to the new Findaproperty app.
I've also been asking Findaproperty.com Product Manager Chris Boorman about the development of the new iPhone app...
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by Graham Charlton
12 February 2010 08:59am
0 comments
Voucher Cloud is an app developed by Invitation Digital that allows users to get discount vouchers straight to their mobile, as well as locating nearby businesses with special offers.
It's an excellent idea, and one which removes the need to print out vouchers to use discount codes offline. So does the app measure up?
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by Graham Charlton
04 February 2010 09:32am
10 comments
Econsultancy has just published a Mobile E-commerce Best Practice Guide, which outlines some of the best practices currently in use on mobile commerce sites and apps, and provides recommendations for making the mobile user experience as smooth as possible.
To tie in with the new guide, here are ten reasons why retailers need a mobile commerce site...
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by Graham Charlton
02 February 2010 11:44am
7 comments
A new study has found several barriers to mainstream adoption of mobile internet, finding that 76% of UK mobile users don't access the internet through their phones.
This is the finding of the six month Brandheld study by Essential Research. Barriers to adoption include handset limitations, perceived costs of mobile internet use, and the complexity of the technology.
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by Graham Charlton
22 January 2010 09:04am
0 comments
Fashion retailer Zara released an iPhone app recently, which falls well short of what a retailer could achieve with an iPhone app, in terms of promoting products and providing useful information for users.
The app offers a few pictures of its clothing range and new arrivals, but little else. Having looked at the app, I do wonder why they have bothered at all...
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by Graham Charlton
06 January 2010 13:17pm
14 comments
A lot of coverage has been given to mobile phones recently, especially with Google’s Nexus One looming, the ongoing battle of platforms and the continuing onslaught of the iPhone.
I’ve already opined that although 2010 “won’t exactly be the year of mobile, but it will be a big year for mobile”, so with this in mind, marketers need to be thinking about what kind of options are open to them in this rapidly developing area.
But understanding and navigating mobile marketing can be a bit of a minefield. I caught up with Zoe Sands from Cisco to discuss the various issues within this often complex area.
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by Jake Hird
05 January 2010 13:29pm
1 comment
Tesco's R&D team has been busy lately; after introducing a store finder app last month, Tesco has now launched a visual search app for wine discovery.
The Wine Finder app (iTunes link) allows users to take a picture of a bottle of wine and find related results from Tesco's range, and see price and other information about the bottle.
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by Graham Charlton
21 December 2009 11:28am
1 comment
GetJar, currently closing in on the 1bn download mark. is the largest cross-platform store for mobile apps, and the second largest app store after Apple's.
I've been talking to GetJar founder and CEO Ilya Laurs about the mobile apps market, and why he believes that apps will eventually become bigger than the internet...
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by Graham Charlton
17 December 2009 10:15am
0 comments
House of Fraser launched an iPhone app last week, which allows customers to search for gifts on their mobiles.
The GiftFinder app also allows users to buy direct from the app, I've been seeing how well this works...
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by Graham Charlton
17 December 2009 10:01am
1 comment
Having introduced a new mobile website earlier this year, The Guardian's iPhone app was released today.
The app, developed by 2ergo, is £2.39 to download, offers some useful features, such as offline browsing, and a customisable homepage. I've been trying it out this morning...
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by Graham Charlton
14 December 2009 13:44pm
10 comments
