Posts tagged with 'apps'
At the IAB Mixx conference in New York today, Microsoft Advertising revealed their new Windows 8 and IE 10 platform that will be available October 26. Their focus is on integrating between the boundaries of hardware, OS and the cloud to virtually integrate eco-systems to move them to a position to closer compete with Apple, who are currently winning the battle for a smarter enterprise.
We are living in the time of the digitalization of society and as devices and technology have opened our minds to what is possible, our expectations are far surpassing what we're able to experience as consumers. For the most part, advertising is falling behind and consumers aren't getting the integration and personalization they are expecting as we move to digitalize almost ever aspect of what we do.
Apple just won a billion-dollar lawsuit against its biggest competitor, Samsung. The iPhone 5 is selling well, despite overzealous analyst expectations. The company could, at some point in the not-too-distant future, be the world's first to be valued at one trillion dollars.
It can be easy to forget that Apple isn't perfect, but the high-flying company seems to be trying its best to remind us in the wake of its Maps fiasco.
It's hard to find a market today that isn't being impacted by the rapid growth in mobile usage. Smartphone penetration continues to hit new milestones and executives in just about every industry are trying to figure out how to capture the mobile opportunities that increasingly seem within reach.
Just how big are these opportunities?
Despite its rocky debut as a public company, Facebook is focused on a long-term strategy. Or at least that's what the company's top executives say.
But actions speak louder than words, and it's increasingly clear that the world's largest social network is pushing to increase revenue meaningfully as quickly as possible.
Life is generally pretty easy for Apple. Consumers love its products, which they continue to snap up at a rapid pace, and the company's iOS ecosystem is arguably the most impressive around.
But the past week has been anything but easy for the Cupertino-based tech giant.
2012 saw the 30 billionth download from the Apple App Store and there are now over 650,000 different apps available to consumers. Apple’s assertion that “There is an app for that” does indeed appear to be correct.
2012 has been labeled the year of the app, but as you consider your mobile strategy it is legitimate to ask: “Do I need an app for that?”
This video is adapted from a talk I gave at this years IWMW and explores the context in which an app is the right solution. It also highlights the situations in which other mobile web solutions are the right approach for your organisation and your users.
Voted the best talk at this year's conference, this presentation is a must watch for anybody deciding on their mobile strategy.
Developing iOS apps can be a rewarding and, for some, extremely lucrative exercise. But life isn't always easy for developers building iOS apps and distributing them through Apple's App Store, particularly when things go wrong.
Dozens of developers are being reminded of that today after an App Store issue began causing their apps to crash when users try to launch them.
As smart phones and tablets flood the market, a quickly emerging trend is the use of apps and social gaming to encourage healthy eating and exercise habits.
Brands that are focused on improving health have seen this as an opportunity to drive healthy behavior changes and build lasting relationships with customers.
Windows 8 may be the biggest, boldest bet Microsoft has made in recent memory, and perhaps ever.
And the stakes got a lot higher for Microsoft on Wednesday as it announced what some had been speculating would come to pass: a new version of Windows Phone.
Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.
In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.
At WWDC this week, Apple may have found a way to do just that: China.