Posts tagged with 'attribution measurement'

Which marketing KPI is the most important for display advertising?

An age-old debate in marketing that has begun to rear its head once more: are effective marketing and adverting campaigns born out of art or science?

Creativity lies at the very heart of bringing a campaign to life, but in an era where marketing budgets are under the watchful eye of the board performance has to be measured to demonstrate an impact on business goals.

Recent research brought this to my attention, which found 80% of CEOs believe marketers are “too disconnected” from the financial realities of companies.