South Korea and Malaysia show impressive digital growth
This month some of the most interesting data to make it into our Internet Statistics Compendium came from Asia-Pacific countries.
In particular, mobile can be seen to be having a big impact in South Korea and Malaysia, and there has been significant news elsewhere in the region also.
Adapting SEO for the BRIC markets
It is expected that by 2015, the total number of internet users in BRIC countries, plus Indonesia (making them the BRICI markets) will total 1.2bn, more than double the current online population of these regions.
This, combined with other technological advancements and financial growth, means that now could be the time to start considering extending e-commerce practice in these markets.
In terms of SEO, this means beginning to think of strategies for search engines other than Google. In most of the BRIC markets there are many search engines other than Google which hold the leading market share, or there are at least strong competitors for the search giant.
Eight tips for understanding Baidu SEO
Baidu is far and away the most popular search engine in China, but how does it differ from Google?
Here are eight simple tips to get you started with Baidu SEO...
Why you should avoid ‘Twitter’ in China
With the popularity of other, China-based search engines set to rise thanks to Google’s threat to close down their Google.cn site, in turn freeing up the market, businesses need to optimise their site to suit their search processes.
However, simple translation of websites will not suffice. Taking an example from Oban’s area of business, the phrase ‘to Twitter’ translates to ‘织围脖’’ – ‘to knit yourself a scarf’ in English.
Is Google's China threat really a business maneuver?
Reports broke earlier in the week that Google might exit the Chinese market.
Yesterday, Google turned the matter into a political drama with its official explanation. In a post entitled "A new approach to China" on the Official Google Blog, Google's Chief Legal Officer David Drummond details why his company is considering leaving: it stumbled onto and was the victim of a "highly sophisticated and targeted attack" that resulted in the theft of intellectual property.
Advertising with Google AdWords is not protection money for organic SERPs
When you're a digital marketer or deal with issues like SEO on a day-to-day basis, it's easy to forget that there are lots of people running businesses that leverage the internet in some way who are trying their best to learn and stay on top of trends without all the resources of the 'pros'.
I was recently speaking to an acquaintance who runs several small mom-and-pop ecommerce websites and as we discussed his use of AdWords, he told me something quite interesting: despite the fact that his campaigns weren't performing, he felt the need to continue spending a little money with AdWords because he thought it would help with his organic ranking.
