Posts tagged with 'banner blindness'

James Bond viewability will make the sky fall on banner blindness

Even Q’s most ridiculous gadgets of the past Bond films never went so far as presenting 007 with any sort of mind control device.

Perhaps such ideas, whilst hot topics in the late-50s and early-60s, were deemed too absurd for a series that has featured a laser watch, a cigarette that fires a rocket and, of course, an invisible car.

As the Bond franchise marks its 50th anniversary with the film Skyfall, another 50th anniversary – the debunking of subliminal advertising – would no doubt get missed.

In 1962 market researcher James Vicary finally revealed in an Ad Age interview that his 1957 experiments in subliminal advertising were a sham.

Attribution modelling: the value of a view

My previous post focused on the changing attribution model that online marketers are currently grappling with and the impact on the affiliate channel in particular. This provoked some interesting debate amongst affiliate marketers and analytics software providers on the subject of attribution modelling.

I wanted to expand upon this model by debating the perceived importance of impression statistics and how these should potentially be weighted within an attribution model.