BBC | Internet Marketing Blog

BBC partners with IBM for video search technology

The BBC has announced that it is partnering with IBM to develop a range of new technologies across its departments, starting with a video search system for its CBeebies and CBBC programming.

Under the deal, the BBC will introduce an IBM system called Marvel, which has the ability to analyse images and video and categorise the content based on appearance.

by Graham Charlton 05 March 2007 14:13pm 0 comments

YouTube woos BBC, ad-supported channels planned

Google-owned YouTube has inked one of its most significant content deals by agreeing a partnership with the BBC.

YouTube will create three BBC branded channels, two for ‘short-form’ video content and a third for BBC News clips. All should prove highly popular, but two will host advertising.

The BBC signed up to the deal on a non-exclusive basis as part of its remit to “secure commercial revenue via BBC Worldwide, to supplement the licence fee”.

by Chris Lake 02 March 2007 12:15pm 0 comments

Why Ceefax and Teletext rule

Chris Averill takes a look at why 'more advanced' interactive TV services haven't been a bigger hit with viewers.

by Guest Author 02 March 2007 08:34am 1 comment

BBC on demand service gets the go ahead

The BBC is set to move into the web TV market, after the BBC Trust gave its backing to the corporation’s on demand plans, despite opposition from Ofcom.

Viewers will be able to watch programmes online or download them to a home computer up to a week after they are broadcast, through the BBC’s iPlayer application.

by Graham Charlton 02 February 2007 17:10pm 0 comments

BBC in talks with Google over content deal

Reports suggest that the BBC is negotiating with Google over a deal which would see the corporation's content being shown on Google Video and YouTube.

It is believed that the BBC is interested in promoting its programming via YouTube and Google Video, in a deal similar to those with major US broadcasters, including CBS, where content is promoted on the video sharing sites via branded channels.

by Graham Charlton 24 January 2007 11:33am 0 comments

Why PR is so powerful for online marketing...

For a long time we at E-consultancy have been banging the drum of how powerful 'traditional' PR and Online PR are as forms of online marketing. Particularly in terms of driving search activity and natural search rankings.

So I was interested to read which terms were the most searched for on Google in 2006...

by Ashley Friedlein 16 January 2007 18:56pm 0 comments

ITV launches broadband TV assault

ITV aims to launch the UK's first mass-market free broadband TV portal before the end of March, beating rival BBC in the internet television race.

Britain's biggest commercial broadcaster today announced it has hired a new broadband managing director in Annelies van den Belt, who previously led a digital convergence strategy as the Telegraph's new media director and took the paper to a new multimedia headquarters.

by Robert Andrews 03 January 2007 13:14pm 0 comments

Channel 4 launches online VOD service

Channel 4 has today launched its online video on demand service, offering a wide range of programming for download up to 30 days after broadcast.

The line up of programmes on 4oD is impressive, with 128 TV shows available to download, from recent series like Shameless to classic episodes of Father Ted.

Films, including the magnificent Withnail And I, are also available, with more planned...

by Graham Charlton 07 December 2006 17:24pm 0 comments

Interview with the producers of BBC Backstage

Ian Forrester and Matthew Cashmore of BBC Backstage, the Beeb's developer network, talked to us about the challenges and opportunities of opening up your data to third parties.

by Richard Maven 28 November 2006 13:57pm 2 comments