MSN gets into celebrity news with Wonderwall
Microsoft's track record online isn't so great. Despite spending billions on its MSN unit over the years, Microsoft is still struggling to become a true 'destination' for internet surfers. That's not entirely surprising given the fact that, at its core, Microsoft has always been better 'technology' company than anything else.
So Microsoft turned to Hollywood's BermanBraun Interactive to build a new content site in one of the most popular, and competitive, content verticals: celebrity news.
