Posts tagged with 'Big Media'
Chris King, BT's head of affiliate sales, gives us some thoughts on the telecoms and media group's online strategy and the growth prospects for the affiliate channel in a tough economic environment.
He also tells us how BT keeps the information flowing between it and super-affiliates, who of course play a big role in the company's sales efforts.
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by Richard Maven
10 October 2008 19:06pm
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I haven't exactly been a big fan of YouTube (and its parent, Google) but there are signs it is moving in the right direction.
On Tuesday, Google announced on the YouTube blog that it would be adding "click-to-buy" links on the pages of videos owned by the site's partners.
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by Drama 2.0
09 October 2008 08:45am
2 comments
It always staggers me when I receive a badly-written press release or PR pitch, simply because there’s so much advice out there on how to do it right.
But if there’s one thing that I just can’t understand, it is when PR people ask you to do their job for them.
You can tell a PR has strayed out of their traditional comfort zone when you see this kind of demand in a press release: “Please contact me if you place any of the following information on your site.”
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by Chris Lake
26 September 2008 12:34pm
4 comments
For some reason, the news that interested me the most dealt primarily with two words: music and Google.
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by Drama 2.0
26 September 2008 11:59am
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In a post more than a year ago, I discussed the commoditization of social networks.
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by Drama 2.0
24 September 2008 17:04pm
1 comment
By almost any measure, internet entrepreneurs Janus Friis and Niklas Zennström achieved more business success by the age of 40 than most entrepreneurs could hope to achieve in a lifetime.
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by Drama 2.0
18 September 2008 14:01pm
1 comment
Yahoo has launched a Buzz widget for mobile users, allowing them to browse and ‘buzz up’ top articles from the past 12 hours. Alternatively, iPhone users can do this here, via an optimised version of Buzz aimed specifically at the sexy Apple handset, though no dedicated iPhone app is yet available in the iTunes Store.
Yahoo says the mobile widget can be found by searching for ‘Yahoo! Buzz’ from within the widget gallery.
This is another sign that Yahoo is looking to drive up usage of Buzz, its social news play, although there is more work to be done if it really wants to usurp Digg as the number one social media website.
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by Chris Lake
16 September 2008 16:53pm
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With the global economy on the ropes, many believed that television advertising was going to suffer.
And the death of television itself has been predicted for years as many argued that the accountability offered by digital advertising would eventually make television advertising a lot less compelling.
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by Drama 2.0
16 September 2008 14:19pm
2 comments
Sir Tim Berners-Lee is to offer reputable websites a kitemark, to help web users work out that they are trustworthy and reliable. The father of the web is to launch the scheme via his
World Wide Web Foundation
, which begins its work in 2009.
This is, of course, completely bonkers. Why has it come about? Because of a bunch of cults, that’s why...
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by Chris Lake
15 September 2008 18:06pm
2 comments
Yesterday I noted that Google has stepped on a few toes while walking down Madison Avenue.
Google's threat to ad agencies, in particular, has been discussed frequently and while the company claims that it has no intention to disintermediate agencies, its actions have won it more enemies and frenemies on Madison Avenue than friends.
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by Drama 2.0
09 September 2008 08:45am
2 comments
