Posts tagged with 'Big Media'
Product placement and branded entertainment are appealing to marketers for a very good reason - having your product woven into a television show, for instance, potentially offers some very compelling advantages over traditional advertising, especially in the age of the Tivo.
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by Drama 2.0
06 August 2008 08:30am
0 comments
Recently, Viacom's CEO Philippe Dauman
declared
that content is still king.
Some, myself included,
never believed
it had been dethroned.
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by Drama 2.0
05 August 2008 09:00am
0 comments
This week's news was quite a hodgepodge so without delay, let's end the week with a diverse version of Drama 2.0's The Web Week in Review.
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by Drama 2.0
01 August 2008 08:49am
0 comments
It probably isn't a surprise that of the millions of blogs, the vast majority of active ones generate little to no revenue for their authors.
Yet is "professional" blogging, even at the highest levels, any more compelling a business opportunity than blogging at the lowest levels?
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by Drama 2.0
31 July 2008 09:30am
14 comments
In a bid to catch up with its tabloid rivals online, Mirror.co.uk launched the first stage of its website redesign last week, starting with a new look for the homepage.
We've taken a look at the site to see what other improvements have been made...
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by Graham Charlton
29 July 2008 08:50am
1 comment
Given my posts on Viacom's $1bn Google/YouTube lawsuit, it's no surprise that I was in a legal state of mind this week and that the news that caught my attention typically had some legal aspect to it.
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by Drama 2.0
25 July 2008 09:15am
1 comment
In Part I of this two-part series addressing the Viacom/YouTube lawsuit, I detailed why I think there's a reasonable likelihood that Google will be found liable for direct, contributory, and vicarious copyright infringement.
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by Drama 2.0
24 July 2008 13:24pm
7 comments
Telegraph.co.uk unveiled its new look website this week, with the stated aim of increasing the number of pages each visitor views on the site.
We've taken a look to see how it shapes up...
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by Graham Charlton
24 July 2008 08:45am
1 comment
My belief that Google should be held liable for copyright infringement in Viacom's $1bn YouTube lawsuit is no secret.
With the lawsuit making headlines recently, I figured it was an appropriate time to lay out in some detail why I feel the way I do in a two-part series.
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by Drama 2.0
23 July 2008 13:01pm
25 comments
David Eaves
has taken a look at the linking policies of major US and UK news websites, and found a correlation between the number of outbound links and incoming links.
This, he says, indicates that rather than taking away valuable page views, being generous with outbound links can actually benefit publishers by increasing the number of incoming links.
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by Graham Charlton
22 July 2008 08:48am
2 comments
