Bing | Internet Marketing Blog

Bing makes search more personal with Adaptive Search

For Microsoft, Google's overwhelming dominance of search has not deterred the Redmond software giant from trying to compete in the market.

In fact, if anything, it's only given Microsoft a greater incentive to try to recapture a market it probably believes it should have owned.

After years of failure, it's hard to argue that Microsoft has finally made some headway in the search wars with Bing. At the same time, of course, this doesn't mean that Bing will ever compete toe-to-toe with Google, or that Bing will ever become a profitable investment.

by Patricio Robles 15 September 2011 14:07pm 4 comments

Five ways in which Bing is closing the gap on Google

In terms of hard numbers Google is still the leader in the search engine market, certainly in the US, UK and many parts of Western Europe, but that doesn’t stop Microsoft’s Bing from pulling out all the stops to gain some ground.

Here are five important ways in which Bing might just be starting to get an edge on Google.

by Horst Joepen 29 June 2011 11:01am 9 comments

Schema.org: good for Google, Bing and Yahoo, bad for everyone else?

Google, Bing and Yahoo may not be the best of friends, but every once in a while they do get together in a high-profile way.

That was the case yesterday, when the search trio announced the launch of Schema.org, which seeks to add more structure to content on the web.

by Patricio Robles 03 June 2011 14:02pm 17 comments

Bing adds more Facebook integration

Despite the potential for search engines to leverage data culled from popular social networking hubs like Facebook and Twitter, it's still unclear what social's long-term role in search will be.

When it comes to Bing, however, one thing is clear: Microsoft 'likes' Facebook.

by Patricio Robles 17 May 2011 15:56pm 4 comments

When is a deal no longer a deal?

According to a report by BIA/Kelsey, in just a few short years, consumer spending on 'daily deals' like those offered by Groupon and LivingSocial could reach $6bn.

So it's no surprise that the concept has been commoditized and everyone is jumping on the daily deal bandwagon. Take for, instance, major publishers like the New York Times which is launching its own daily deal service called TimesLimited.

by Patricio Robles 04 March 2011 13:57pm 1 comment

Bing copies Google, again!

You'd think that after being caught red handed copying Google (or not), the engineers at Bing would come up with something original. But copying Google is just far too easy.

Sarcasm aside, Bing announced yesterday that it has added new personalization and localization features closely resembling similar features Google has had in place for some time.

by Patricio Robles 11 February 2011 14:43pm 12 comments

Google and Matt Cutts are talking rubbish about Bing stealing their results

The internet has been awash this week with claims that Bing has been stealing Google's results. This claim is complete rubbish, despite the various statements by Google.

by Malcolm Coles 04 February 2011 09:22am 20 comments

Google versus Microsoft: the gloves are off

Google and Microsoft are rivals, and they have been for some time. Everybody knows that. But what was previously a healthy rivalry between two of the most prominent names in technology increasingly looks like a bar-room brawl.

Earlier this week, the two companies became involved in a very public spat that created a social media spectacle and led TechCrunch's MG Siegler to write, "Wow, Microsoft and Google are punching each other in the face right in front of us."

by Patricio Robles 03 February 2011 13:42pm 3 comments

The year in search: the experts' view

I've been asking some of the UK's search experts about the most significant events of 2010, and their predictions for next year...

by Graham Charlton 22 December 2010 11:37am 4 comments

Social ranking signals revealed: what Google and Bing are really using

It's widely assumed that search engines are incorporating signals from popular social networking hubs into their algorithms. After all, millions upon millions of links are shared every day on sites like Facebook and Twitter. It would be somewhat surprising if search engines like Google and Bing were ignoring these links, particularly given the fact that the largest search engines all have data deals in place with Twitter and/or Facebook.

But which signals are being used, and what sort of weight are they being given? Thanks to interviews Search Engine Land's Danny Sullivan conducted with both Google and Bing representatives, we now have a better idea.

by Patricio Robles 02 December 2010 11:52am 5 comments