The future of pre-roll: connecting computers directly to product?
Pre-roll ads may not generally spark excitement in the minds of advertisers, but if they can put product in the hands of customers, that tune could change. According to AdAge, video network Blip.tv has begun rolling out video pre-roll ads that download games directly to viewers' Xbox consoles. The effort may not be scalable, but it could be spark the sort of integrated digital video ads that really appeal to brands.
Longer online videos pave the way for increased ad dollars
Online video began as a short form medium, but as creators and audiences become more comfortable with longer videos online, advertising dollars will surely follow suit.
Sites like Hulu and YouTube have been focused on branding partnerships for professional video content online. And consumers are proving that they have the attention span for longer content.
