Google's Blogger refresh: too little, too late

It's easy to forget that more than a decade ago, when 'blog' was still a nascent buzzword, Twitter co-founder Evan Williams launched a service that would help propel blogging into the mainstream.

That service, Blogger, was acquired by Google in 2003, and a year later, Williams left to pursue new opportunities.

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Posted 01 September 2011 14:10pm by Patricio Robles with 10 comments

Microsoft outsources blogs to WordPress.com

Microsoft has largely been absent during the rise of self-publishing and social media. But that doesn't mean that it hasn't tried to compete. In 2004, it launched its own self-publishing/social networking platform, MSN Spaces. Today, that platform is known as Windows Live Spaces. Or, more appropriately, is not known as Windows Live Spaces.

That, of course, is because Windows Live Spaces is hardly a prominent platform in a world dominated by more successful publishing and social networking platforms.

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Posted 28 September 2010 13:37pm by Patricio Robles with 7 comments

Amazon boosts affiliate social media push on Blogger

Amazon wants its affiliates to be more social. Recently, it launched a Share on Twitter feature making it easy for affiliates to tweet affiliate links.

The push to make its affiliate program more social is no doubt based on the idea that social media and shopping have what it takes to form a long-lasting friendship. The logic: you'll trust a product recommendation from someone in your 'social graph' more than you'll trust an ad from some anonymous marketer. This isn't a new idea, but it is increasingly gaining traction.

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Posted 17 December 2009 11:35am by Patricio Robles with 14 comments

Socia media wars - mommy bloggers vs PR

mommy bloggerI was surprised to hear that one mommy blogging community (Momdot) has called for a PR blackout for a week in August.

"MomDot is challenging bloggers to participate for one week in August in a PR Blackout challenge where you do not blog ANY giveaways, ANY reviews, and Zero press releases. In fact, we don't want you to talk to PR at ALL that whole week.  We want to see your blog naked, raw, and back to basics."

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Posted 17 July 2009 17:09pm by Sally Falkow with 7 comments

What software should you use for your blog?

The Technorati Top 100 consists of the internet's 100 most popular blogs as measured, of course, by Technorati. The blogs on the Top 100 list cover topics from technology to politics to celebrities.

But while the topics covered by the internet's most popular blogs may be diverse, the software that is used to run them isn't.

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Posted 19 January 2009 09:20am by Patricio Robles with 7 comments