The market for blogging and microblogging services is quite competitive, but one of the simplest, Tumblr, has also managed to build a large and loyal following.
But keeping up with that large following as it grows is proving to be tough, and after experiencing 24 hours of downtime the other day, some are questioning whether more tumbles will take their toll on user loyalty.
Last week I wrote about how to engage bloggers, based on my experience as a (pro) blogger. I explained how I receive hundreds of emails every day, and how it can be difficult to make a message stand out amid that noise.
I also explained that campaigns – all campaigns – have budgets, and that it is highly lame for brands to expect bloggers to keep doing favours for them, for free.
Today I spotted a tweet by Malcolm Coles that makes for a fantastic case study in what not to do. He flagged up a real shocker between one of the world's biggest mobile companies and a humble blogger.
So on one side we have Muireann Carey-Campbell, who writes the Bangs And A Bun blog. On the other is Nokia. And in the middle is one of Nokia’s presumably expensive PR firms, Mission.
We are on the verge of a blog outreach campaign, to support our PR, affiliate marketing, linkbuilding and brand goals. We want to share the love where possible, and to hopefully receive a bit back.
Cultivating relationships with bloggers is vital for any serious brand marketer. They can be a real asset to help you spread word about content, products and services. They are more likely to link to you than mainstream media sites and they often link in the right way.
I’ll try to shine some light on the tools you can use to unearth the most relevant blogs to your business. You’ll find that there are many bloggers out there that will be receptive to working with you, you just need to know how to seek them out.
Newspapers? Dying? Television? Might as well die too. New media? That's where future empires will be built.
At least that's what some have been claiming since blogging and 'new media' became a mainstream phenomenon. And to be sure, new media's future does look bright. But is it as bright as many had predicted? Perhaps not.
Microsoft has largely been absent during the rise of self-publishing
and social media. But that doesn't mean that it hasn't tried to
compete. In 2004, it launched its own self-publishing/social networking
platform, MSN Spaces. Today, that platform is known as Windows Live
Spaces. Or, more appropriately, is not known as Windows Live Spaces.
That, of course, is because Windows Live Spaces is hardly a prominent
platform in a world dominated by more successful publishing and social
Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.
At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.
Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.
Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that's not quite the same thing...
Posterous, the "dead simple place to post everything", has won a lot of praise for building an easy-to-use publishing platform. And it's so confident that users of other platforms will like it that it recently launched a campaign that is enabling users of other platforms to migrate their content over to Posterous.
Tomorrow, Posterous will set its sights on perhaps the juiciest target in the blogosphere: WordPress. WordPress, of course, is the popular open source blogging platform/content management system. And WordPress.com, which is the hosted solution offered by WordPress parent Automattic, hosts millions of blogs.
Increasingly, marketers are attempting to engage bloggers as part of
their campaigns for internet dominance. Anyone who’s dabbled in SEO
knows the value of a decent web of retweets and linkbacks, so getting
people talking about your product or services is an important
However, there’s still a tendency to google your subject and
contact the first twenty bloggers who appear.
If they rank highly in
search, they must be good right?
Possibly. But because of a disparity in the way most of us operate
our feeds there’s a fairly high possibility that you’re contacting the
Kevin May is the editor and co-founder of Tnooz, which focuses on technology, digital marketing and web strategy in the travel sector.
We've been speaking to Kevin about how he has managed to put Tnooz on the map, reaching 80,000 visits a month after just eight months, impressive figures for a niche travel blog.
A successful blog isn’t built in a day, but it’s well worth the effort it takes. A good blog isn’t just a great chance to build links and include keyword-rich relevant content, it’s also a brilliant way to boost your company’s reputation – and your professional profile too.