blogging | Internet Marketing Blog

Q&A: Kevin May of Tnooz on building a blog audience

Kevin May is the editor and co-founder of Tnooz, which focuses on technology, digital marketing and web strategy in the travel sector.

We've been speaking to Kevin about how he has managed to put Tnooz on the map, reaching 80,000 visits a month after just eight months, impressive figures for a niche travel blog.

by Graham Charlton 06 July 2010 13:53pm 6 comments

Ten starter tips for blogging success

A successful blog isn’t built in a day, but it’s well worth the effort it takes. A good blog isn’t just a great chance to build links and include keyword-rich relevant content, it’s also a brilliant way to boost your company’s reputation – and your professional profile too.

by Kevin Gibbons 24 June 2010 11:41am 6 comments

A beginner’s guide to blogging for business

The benefits of a decent business blog go far beyond the SEO perks of adding fresh content to a site, but do you know how to make the most of your business blog?

by Kevin Gibbons 30 March 2010 10:00am 13 comments

20+ mind-blowing social media statistics revisited

It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now?

I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.

So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.

by Jake Hird 29 January 2010 10:07am 72 comments

Attention mommy bloggers: the FTC isn't coming after you

The Federal Trade Commission came under fire when it released new disclosure guidelines on sponsorships this fall. Most vocal were bloggers concerned that anyone online could be fined up to $11,000 for disclosure violations.

But Len Gordon, the FTC's Northeast director, thinks speculation surrounding the new rules has been overblown. Speaking at Venable's "mini-summit" in New York this morning, Gordon took a moment to dispel rumors that his agency will be banging down the door of mommy bloggers who accept free samples of soap without posting about it.

by Meghan Keane 14 January 2010 19:19pm 1 comment

How to build relationships with blogs

Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.

by Kevin Gibbons 07 December 2009 14:46pm 7 comments

It's time to get rid of the word 'microblogging'

The word 'microblogging' has been popularized by services like Twitter. It's not too difficult to see where the word came from.

But when I read a post the other day on TechCrunch by Erick Schonfeld entitled "Blogging Vs. Microblogging: Twitter’s Global Growth Flattens, While WordPress’ Picks Up", the first question that popped into my mind: is 'microblogging' really blogging at all?

by Patricio Robles 27 November 2009 08:57am 5 comments

Time tackles technology with Techland

It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes. Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.

In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.

by Patricio Robles 17 November 2009 12:00pm 2 comments

Five reasons your content is damaging your brand

Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.

This is apparent from many of the badly-penned blogs, rubbishy ‘news’ stories and plagiarised or simply stolen articles that the web is gradually filling up with.

Many companies fill their sites with scraped posts, barely literate articles and keyword-stuffed nonsense in the hope of attracting Google’s attention, so I wanted to take a look at just what this sort of behaviour is doing to your brand; how it’s affecting the customer experience.

by Kevin Gibbons 17 November 2009 10:30am 4 comments

Why SEM isn't all that

You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.

by Kevin Gibbons 30 October 2009 11:01am 2 comments