Posts tagged with 'Bonmarché'

Bonmarché's e-commerce relaunch shows an understanding of its target audience

Womenswear retailer Bonmarché has launched a new website as it attempts to reinvent itself as a multichannel retailer.

After buying the business out of administration earlier this year, the new owners are hoping that an e-commerce platform will help the brand achieve sustainable growth.

Several high street retailers, including Game and Comet, have gone to the wall recently, partly due to a failure to come up with a successful e-commerce strategy.

With this in mind I decided to see whether Bonmarché’s new site, built in partnership with Venda, is actually any good...