Posts tagged with 'branded apps'

I Am T-Pain shows brands and celebrities how to use the iPhone

Hip-hop star T-Pain's personal brand is based on his signature synthetic, modulated sound. It's the product of his unique use of the Auto-Tune audio processing technology developed by a company called Antares Audio Technologies.

The sound has earned T-Pain fame and fortune and Auto-Tune is now a prominent fixture in today's hip-hop music. It's also currently a prominent fixture in Apple's App Store thanks to T-Pain's new I Am T-Pain iPhone app.