Brands in Public: forget brandjacking, it's really about value
Seth Godin is taking a lot of heat for Squidoo's new service, Brands in Public. To many, Brands in Public is little more than a brandjacking service. As my colleague Meghan Keane put it: "Give Squidoo $400 a month. Or your brand gets it."
In my opinion, the criticism being leveled at Brands in Public is justified but it has far more to do with value than brandjacking.
