Posts tagged with 'brands'
Peter Shankman is the founder and CEO of The Geek Factory, a New York City-based marketing and PR strategy firm, and the author of Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them. He's also the founder of Help A Reporter Out, or HARO, which helps connect reporters to more than 100,000 expert sources.
Peter is the trainer for Econsultancy's Online PR and Social Media Workshop in New York next week, which explores how PR has radically changed thanks to the growth of social media.
I spoke to Peter about online PR, social media and HARO.
If you're a twitter user, you'll have noticed more and more brands jumping on to the band wagon lately, to varying degrees of success. To spare a few blushes, I've put together a few tips (twips?) to help out any brands who are joining twitter but aren't quite sure how to interact.
With the rise of social media, it's no surprise that online reputation monitoring has been a growth market. Knowing what consumers and customers are saying about you on the internet is extremely important.
Generally, sites like Twitter and Facebook get the most attention when it comes to reputation monitoring but there's another site that may be even more important for brands to keep an eye on: Wikipedia.
Marketing effectively on the internet can be pretty tough.
Sure, search and email are awesome and, when done right, are two of the most accountable forms of marketing around. But ask about other forms of online marketing and you'll probably meet more marketers who aren't producing ROI (or who aren't even tracking it) than you will find marketers who are.
Recently we’ve been looking more and more at the online performance of brands, which is increasingly key to success in a multichannel world.
Historically, many FMCG brands have not considered their products as being relevant for the internet, and certainly not in terms of e-commerce. It is understandable. Nobody really visits Google to find a place to buy a Coke.
Nevertheless, the brand owners spend countless millions, and in some cases billions, on multichannel advertising campaigns. Partly because they have to, and partly because they can.
But here’s the truth of the matter: many ad campaigns aren’t delivering what they should be because budgets aren't being invested into digital channels to encourage (and capture) engagement.
All too often the internet (and mobile) is a last-minute thought, when it should be built into a campaign at the outset. More than that, it should now be hardwired into marketing strategies by default.