How restaurants are selling with social media
Restaurants are driving paying customers into stores using Facebook and tracking ROI to the penny. And here's how...
SxSW: Trash talk. What's it good for?
Social media, whether you like it or not, is about conversations. For brands, that can be a headache. Especially when people are angry with your brand and talking about it. But marketers should take solace: there are much worse things they could be doing.
At SxSW this weekend, the panelists at Does My Sh*t-Talking Really Help Your Brand? panel were agreed: it does.
Burger King launches mobile commerce app
It's currently covering just the Queens area of New York, but Burger King has started to trial a mobile commerce app for the iPhone, as a way of maximising orders.
Customers can use the app to order and pay for their meals and skip queues at their local Burger King. I've been pretending to be in Queens so I can try the app out....
Burger King: when great marketing doesn't produce great results
Which fast food megabrand has the best marketing: Burger King or McDonald's?
Chances are if you're a member of the marketer's club, you're going to choose Burger King.
