Posts tagged with 'call to actions'
Reducing the number of buttons on shopping basket pages can provide an instant boost to conversion rates, according to the results of an A/B test.
By simply removing the 'update shopping bag' button and replacing it with a slighlty less visible link, Laura Ashley managed to increase conversion results by 18.87%, an impressive result, which shows what the kind of effect a slight tweak here and there can make.
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by Graham Charlton
28 August 2009 09:46am
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