Posts tagged with 'Cardlytics'
As advertisers continue in their quest to serve more relevant digital ads, companies that can track and target audiences online are able to charge a premium. But one group that has easy access to consumers' personal and financial information hasn't yet done much with it: the banking industry. A new company called Cardlytics is trying to change that, by showing personally relevant ads to consumers in their digital bank statements.
It's a practice that has a long history in the offline world. Flyers, ads and coupons are a common occurrence in overstuffed bank statement envelopes. But serving individually targeted ads alongside bills that prove their relevance is an opportunity that has many brands excited. If Cardlytics manages to avoid the dreaded privacy dilemmas that surround online targeting, expect to see many more ads coming to a banking website near you.
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by Meghan Keane
19 April 2010 23:59pm
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