Posts tagged with 'checkout'
I had an interesting email from an ecommerce site owner in Texas over the weekend, wondering why mobile outperforms desktop on his site for conversion rates.
The site in question is discgolfstation.com, and owner Clint Henderson tells me that mobile conversion rates are twice that of desktop, which is obviously unusual.
While the mobile site isn't bad at all, it seems the problem is down to poor desktop performance.
Here, I'll suggest some possible reasons, but it would be great to see what suggestions you have for improvements as well...
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by Graham Charlton
15 May 2013 11:26am
5 comments
After this post rounding up some of our case studies, articles and reports on social media, I thought I'd steal Andrew Warren Payne's idea and do the same for ecommerce.
We have written a lot on ecommerce since the blog launched, but here are 70 or so of the our best practice tips, interviews with ecommerce folk, stats, and reports from the past year or so.
Hope you find this useful...
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by Graham Charlton
10 May 2013 10:45am
5 comments
Customers everywhere love choice. And when you sell online, giving shoppers choice means making sure they can find what you have to sell, and making it easy for them to compare and contrast different product or service options.
Site search can be one of the most useful tools in your ecommerce toolbox for helping website visitors browse products and information quickly and easily, and view search results in ways that best fit their needs.
With a user-friendly site search experience, visitors are more likely to convert, and more likely to return to your site for more purchases.
Here are some ideas, taken from our Big Book of Site Search Tips, to help you create an engaging and user-friendly site search experience that can more easily attract visitors to the products they want to buy.
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by Vishal Srivastava
28 March 2013 17:47pm
3 comments
We have to go undercover into shops, speak to sales staff, buy and try products and speak to customer service teams to uncover the objections our visitors face online.
When we delve into the offline world and go beyond surveys and analytics we can find out the hidden causes of abandonment online, remove them and improve our conversion rates.
Here are four simple techniques for finding those hidden gems...
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by Fabian Alvares
27 February 2013 10:46am
4 comments
Nobody likes filling out forms. They are a constant source of frustration for consumers, but even more so when they fail to take account of the various idiosyncrasies in name and addressing conventions used all over the world.
I have come across countless examples where the web form has been designed without the user’s country in mind.
Simple, silly mistakes that could easily be fixed end up costing businesses millions in lost revenue.
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by Guy Mucklow
16 January 2013 10:32am
2 comments
Over a third of shoppers increased the amount of online shopping they did over the last year, so it is more important than ever for retailers to provide an outstanding ecommerce experience.
When an online shopper clicks ‘checkout’ they generally have the intention to buy, yet drop-off rates at this final stage can be high with three in five abandoning their baskets.
Consumers aren’t afraid to go elsewhere if they encounter issues at any stage in the checkout process though, so it’s vital for retailers to get it right.
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by Maria Wasing
11 January 2013 09:43am
1 comment
As it's one of Australia’s most successful grocery retailers, you may expect Woolworths to have an excellent e-commerce site.
In other markets major retail brands such as Tesco and Walmart have proven that online shoppers are integral for continued sales growth in the digital age.
But for reasons unknown, Woolworth’s doesn’t seem to have kept its site up-to-date.
To highlight some of the more obvious usability issues, we asked WhatUsersDo to run several user tests using its Australian panel.
Here are some of the findings, as well as my own observations...
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by David Moth
12 December 2012 22:23pm
0 comments
Mega Monday, Cyber Monday, the day for flurried transactions, huge site traffic and flash sales. Whatever you call it, the much-discussed day has passed with a significant boost for online retailers.
The results for the 2012 holiday season have, so far, been promising. Retailers on our platform saw this Sunday nudge Cyber Monday off the top online shopping day spot as far as revenue is concerned, but both days performed exceptionally well.
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by Eric Abensur
11 December 2012 09:17am
0 comments
68% of shopping carts are abandoned, according to figures from Baynard, so how can retailers bring this number down?
Last week, we released our E-commerce Best Practice Compendium, which contains more than 170 tips on improving usability and conversions.
To accompany the report, I've already looked at site search and navigation and product pages, now it's the turn of the checkout process.
Here are ten ways to reduce checkout abandonment. There are many more, so please add your comments below...
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by Graham Charlton
04 December 2012 12:39pm
13 comments
Womenswear retailer Bonmarché has launched a new website as it attempts to reinvent itself as a multichannel retailer.
After buying the business out of administration earlier this year, the new owners are hoping that an e-commerce platform will help the brand achieve sustainable growth.
Several high street retailers, including Game and Comet, have gone to the wall recently, partly due to a failure to come up with a successful e-commerce strategy.
With this in mind I decided to see whether Bonmarché’s new site, built in partnership with Venda, is actually any good...
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by David Moth
22 November 2012 12:52pm
2 comments
