Posts tagged with 'checkout forms'

Is postcode entry making your customers abandon the checkout?

One of the most common potential areas of friction within e-commerce checkouts is problems with postcode entry.

The trouble is, people will enter their postcodes in a number of different ways, in upper or lower case, with or without a space in the middle, or will some make common errors.

If websites are too rigid in their acceptance of postcodes and unclear in their error messages, then this can be a real source of frustration for potential customers.