Posts tagged with 'Chris Bale'

Q&A: Boohoo's Chris Bale on digital marketing for fashion retail

In the early days of e-commerce people assumed that consumers wouldn't want to buy clothes online.

Along with big ticket items like beds and furniture it was thought that customers wanted to be able to go into a store and see the products first hand.

That assumption, while understandable, has proven to be totally incorrect and online fashion retailers are flourishing - but it is still a difficult business model to get right.

Boohoo.com has achieved success by selling affordable women's fashion while also providing customers with style and fashion content.

I sat down with COO Chris Bale at the E-commerce Futures Conference to find out what digital marketing tactics Boohoo uses to promote the brand and set itself apart from the competition...