F-commerce is proving to be a tough nut to crack for many big high street retailers.
Major brands like Gap, J.C. Penney, Nordstrom and Banana Republic have shut down their Facebook stores in recent months after the predicted boom in socially driven sales failed to materialise.
Yet thousands of small and medium sized businesses are making a good living from f-commerce through integrated sales platforms such as Payvment.
Payvment currently powers 150,000 stores and adds 1,500 more each week, accounting for 80% of Facebook shopping
So what is the future for f-commerce and where do the opportunities lie?
We spoke to Payvment CEO Christian Taylor to find out why he thinks the big brands failed and how SMEs are getting it right.
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by David Moth
28 February 2012 12:39pm
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