Posts tagged with 'comScore'
TV viewing via tablets is predicted to increase to just over three hours per month by 2014, according to a new report from Juniper Research.
The increase is attributed to growing user satisfaction and the availability of a wider range of content.
The report, ‘Mobile TV; Applications, Devices and Opportunities 2012-2016’, states that the increase will be most apparent in North America because of the existing popularity of services like Netflix and Hulu.
More than 181m US internet users watched a combined total of 40bn online videos in January according to data from comScore.
Google sites, driven overwhelmingly by YouTube, ranked top with 152m unique viewers, followed by music video website VEVO with 51m and Yahoo sites with 49m.
Major CPG brands spend eye-popping sums of money every year across multiple channels trying to convince consumers to buy their products when they walk into the supermarket.
When it comes to how that money is spent, you're probably more likely to think about high-profile television campaigns than you are to, say, websites. After all, a funny television ad for a cereal probably seems more appealing than a cereal website.
With comScore reporting that ‘Millennials’ (those born between 1981 and 2000) now control $170bn in the US alone, brands that haven’t already woken up to the buying power of this tech-savvy generation must now finally be paying attention. Hopefully.
This 79m strong group (again, just in the US) doesn’t trust what it sees on TV – and 88% are now online. But what part does social play in changing their buying habits?
Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany (EU5) in October, compared to 39% in the US.
The data from comScore shows that Symbian is the dominant operating system in the EU5 with 32% market share, compared to 28% for Android and 21% for iOS.
This week comScore announced the launch of its first ad-verification tool called ‘Validated Campaign Essentials’, alongside a suggestion that over a third of ad impressions on the web are never even seen.
It’s not surprising that’s there’s waste, but the sheer volume of this claim - and the fact that it's been validated by data from 12 leading brands - is sure to raise a few eyebrows.
As of mid-December 2011, six of the largest online spending days ever in the United States had been seen during the holiday shopping season.
So it's not surprising that the holiday shopping season of November and December of last year proved to be the biggest ever.
According to comScore, the total haul for online retailers was a whopping $37.2bn, up 15% from the prior year.
Online and multichannel retailers pulled out their big guns in an effort to entice shoppers to open their wallets this holiday shopping season.
Early sales and heavy discounts figured prominently in their strategies, leading some to wonder whether they'd do too much, too early, leading to a drop-off in sales as the season progressed.
We quickly learned that the strong start sparked by Thanksgiving Day sales didn't apear to have a negative impact on Black Friday, and a strong Black Friday didn't stop consumers from spending on Cyber Monday.
But how are things going now?
Buddy Media and comScore have partnered to combine the latter’s panel-based consumer insight with the former’s real-time engagement data and social suite.
Michael Lazerow, Buddy Media’s CEO, said on the company’s blog that the lack of adequate cooperation among infrastructure players is stunting social marketing success - and that this was the first in a series of partnerships aiming to change this for the better.
Would a Thanksgiving and Black Friday push that saw retailers pushing online deals as hard as they were pushing offline deals have a negative impact on Cyber Monday?
Some retail industry observers argued that retailers eager to make Black Friday a multichannel event might simply shift purchases that would have come on Cyber Monday.
Holiday shoppers sprinted to snatch up bargains last week, so were the cautious observers right?