Bob Fear is Digital Content and Marketing Manager at Virgin, and he recently been involved in the relaunch of Virgin.com.
He has devised the core Virgin brand’s digital content and social strategy from scratch, and will be speaking about using data to create engaging branded content at our JUMP event on October 9.
I've been asking Bob about the presentation, and Virgin's approach to content and social media...
Some of you might have been lucky enough to have escaped work in August. And, while I’m sure you enjoyed lounging at Club Med, there is some interesting Econsultancy content you have missed!
Here is our top 10 posts of the month, from great comment threads to ‘sleepers’ that are too good to be missed.
As a supplier of infographics, I’m regularly asked by potential clients how a certain piece of content is worth thousands of pounds.
Great content allows you to use a small amount of outreach time to get a relatively large number of placements, links and exposure. But it is also a great long term asset (over the year), as it has the ability to provide long term audience support for your site.
I want to use the example of a client’s infographic which we ended up hosting on our site, so I can show with examples, how much of a long term benefit great content has.
I love emails with clear creative and natty features. I did a post about my love. Now here’s another post.
As a Brucie bonus I’ve included many links to related arts. Get creative and maybe you, too, can yank some love from my inbox.
As more and more businesses, from multi-national brands to one-man-bands, continue to embrace content creation and content marketing as an effective tool to engage and embrace with their customers, we are now living in a world of Fast Moving Consumer Content (FMCC).
Those brands and businesses that understand, and adapt their marketing efforts to accommodate the continuing, insatiable consumer demand for content, the more successful they will become.
Even luxury brands are having trouble moving with the times. What is certain is that the static brochure style website featuring a photoshoped image of an infinity pool is dead.
Luxury hotels, like every industry, are having to be more imaginative and rethink their marketing strategy.
The first rule in content marketing is that content needs a purpose: to stimulate, engage, convert and build a buzz around a brand. It’s got to be useful, visible, desirable, engaging and provide a platform to position the hotel as a socially-connected brand.
Why is content so powerful? It’s is the modern day convergence of PR, social, SEO and good old-fashioned storytelling.
Over 100 senior marketers attended our inaugural roundtable event in Hong Kong last month.
They deftly explored and shared nimble ways to utilise the very latest digital marketing ideas and techniques in order to better equip themselves for their future endeavours.
Some were intent on making stronger inroads into mainland China, others were planning on taking full advantage of the small but also highly lucrative local Hong Kong marketplace (a jewel in the China crown), and for a fair number it was to better hone their abilities and skills to market across the whole APAC region.
With political fever in the media building towards a 2015 general election I’ve taken a look at the present state of the four main UK political party websites (Conservatives, Labour, Liberal Democrats and UKIP).
This review and analysis is based upon website ease of use and content engagement from the perspective of a new visitor.
So which party has the best website strategy?
We hit the ground running on the third day of Cannes Lions and, though we're sick of hearing it, everyone is talking about content.
Real, sincere and personalized content that may change the way marketers work and how brands are precieved.
Jeremy Katz, Olgivy & Mather's Worldwide Editorial Director, gave us his top five takeaways from day three for those of us glued to Twitter to find out the latest from the south of France.
The SEO world is abuzz following the release of Penguin 2.0, though there have been several updates to the algorithm since it launched in April 2012.
The release took place on 22 May, 2013 with additional changes and tweaks likely to take place over the summer months. You can watch the video for yourself below, but, as well as investing in quality content, one of the key phrases that was of considerable interest was this from Matt Cutts:
We are trying to detect when someone is an authority in a specific space and trying to make those authorities rank higher.
So the question that marketers need to ask themselves is ‘How do you create an Authority brand online?’ It’s time online marketers replaced this question over their traditional ‘how do I get to the top of Google?’
Create an authority website, full of interesting content that your target customers want to read and share and you will be rewarded by Google. But not just by Google, but by your customers too.