content | Internet Marketing Blog

64 tips to make sure that your website delivers business value

With the economy in a seemingly perpetual crisis, businesses are under ever more pressure from their finance and managing directors to ensure all business tools and investments are delivering the desired results.

This includes websites ranging from simple brochure websites to marketing campaign websites to multi-channel international e-commerce solutions with integrated supply chains.

by Jeremy Anderson 31 July 2012 10:13am 4 comments

The 11 Cs of e-commerce internationalisation

Taken from our Internationalisation of E-commerce Best Practice Guide, this extract provides a framework to enable you to quickly review the opportunities and challenges presented by a specific market and help you make an initial judgement of what markets to enter.

Here are the 11 Cs of e-commerce internationalisation...

by Graham Charlton 09 July 2012 12:11pm 0 comments

Amazon planning to roll out its own Android smartphone: report

When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.

With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.

by Patricio Robles 06 July 2012 21:38pm 1 comment

Digital dose: Interesting content is key

Each week with Digital Dose, we will be talking to top marketers their top tips for their peers.

Today, we highlight a tip from Chris Tolles, CEO of Topix, who details how you should focus on content that interests your customer rather than pushing sales.

by Heather Taylor 05 July 2012 20:27pm 1 comment

Earning a place in the future of marketing

Marketing today has so many different guises that it’s impossible for professionals to live by one skill alone.

Ten years ago there were clear divisions and defined roles and skillsets. PRs, writers, marketers, web developers and search marketers hardly spoke, let alone crossed into each other’s worlds.

The situation has changed dramatically since then and it’s time for the agency world to follow suit.

by Lloyd Gofton 28 June 2012 10:56am 7 comments

The 34 types of blog post that work wonders for Econsultancy

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.

by Chris Lake 27 June 2012 14:49pm 7 comments

If everyone’s a publisher now, when will we start acting like it?

What every marketer, product manager, web owner and CEO currently craves is commercially advantageous fame, via the deployment of killer content.

If you’re getting into content production on a serious scale you need systems, hierarchy and good old-fashioned editorial quality control.

by Catherine Toole 26 June 2012 09:13am 4 comments

Content marketing: four inspiring ideas you may have missed

We all struggle for content ideas from time to time, where a blank page and a deadline combine to give you a big headache.

If you’re wondering what you should, or could be writing to fuel your content marketing machine here are a few simple sources of great content.

by Ian Creek 21 June 2012 10:53am 9 comments

Content trends: six things everyone’s talking about

We're nearly halfway through 2012 and there are some clear content trends emerging.

Here are the top six hot issues we’re discussing with content owners…

by Catherine Toole 18 May 2012 10:04am 12 comments

The mainstreaming of content marketing: ten implications

Let's face it, content marketing has gone mainstream. That kind of sucks, really, because it used to be a hugely powerful differentiator in most markets.

Soon it will just be the price of entry. Everyone will have a rich content library, so a new eBook or video won't be enough to make you jump out from that pack of pesky competitors.

So how will the world of digital marketing change when content marketing becomes the norm for everyone?

Here are ten predicions and what you can do about them...

by Doug Kessler 25 April 2012 11:33am 7 comments