In my last post, I claimed you were one employee away from a successful site. I suggested that the employee was an editor-in-chief.
A person who would oversee your online presence, set its direction, implement its roadmap and ensure its quality.
So what makes a great online editor?
This is a quick post with some key takeaways from one of Econsultancy’s smaller conferences, Digital Shorts.
The theme of the day was content marketing, a hot topic and a phrase that ‘isn’t as well defined in the U.K. as it is in the U.S.’ according to Econsultancy guest blogger Kevin Gibbons, UK MD of BlueGlass.
Imagine you could improve your search engine rankings, increase user engagement, gain real returns from your CMS, cause a jump in conversions and have a positive impact on brand perception?
Imagine how that would transform your online presence.
Believe it or not, many organisations are just a single employee away from making this a reality. All they need is an online editor.
For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
We've seen a lot of changes in the SEO world over the last six months, with content marketing in particular becoming a hotter topic almost by the day.
But if you really think about what a good SEO campaign should look like, it's pretty obvious that link manipulation and over-optimisation is never what Google was looking for when reviewing quality in sites.
In fact, in the words of Google themselves; creating quality content is the single biggest thing you can do!
Mark Schaefer is the author of two best-selling books on social media and the opportunities and challenges present for brands and individuals online.
This is part two of our interview with him. You can find part one here.
Sunday saw Felix Baumgartner pass the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump.
While the act in itself was highly impressive, of interest to marketers was the way Red Bull achieved major exposure for its brand through this feat, making the headlines internationally and having eight million people watch the jump live.
The jump was not simply good PR, but something more. It was great content marketing, something that will become increasingly important, according to the recent Econsultancy/Outbrain Content Marketing Survey Report.
Here are some lessons we can take away from the jump.
SEO is changing and we have now entered the age of content marketing.
The divide between online marketing and classic marketing and advertising is closing fast with creativity and design now essential elements of an SEO campaign.
David Sasson is COO of content discovery solution Outbrain, the sponsor of the Content Marketing Survey Report being published by Econsultancy next week.
David, who will be on the panel for the research launch event in London next Wednesday, spoke to us about the growth of content marketing and what the company's platform can offer for publishers, advertisers and consumers.
The social media landscape changes at such a pace that it’s nigh-on impossible to keep up with all of the various tools and platforms that emerge.
With that said I do try to keep abreast of new developments and over the past few weeks have begun using a variety of free tools which may have slipped under your radar.
,I thought it would be useful to run through a few of them here. If you have any new favourites then please do add them in the comments below as well.