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15 linkbait techniques for SEO and social media

Linkbaiting is sometimes perceived in a negative light, perhaps because some linkbaiting techniques intentionally polarise opinion. But mainly linkbait is simply a case of creating great content. Hardly controversial.

At Econsultancy we try to create compelling content in order to drive traffic, recommendations and links.

Broadly speaking, the more links you attract, the higher your Google positions are going to be, though nowadays there’s a little bit more to linkbait than SEO.

Back in the day people would blog about your article, whereas today they may choose to share the link on Twitter. And that's not quite the same thing...

by Chris Lake 23 July 2010 12:51pm 29 comments

AOL's CEO wants to cure journalism's technophobia

AOL's CEO Tim Armstrong has been at the company for over a year now. As he readily admits, AOL has a long way to go before it will be able to stop depending on its slowly depleting dial-up revenues. But on stage at CMSummit in New York on Tuesday, Armstrong highlighted a key point of his strategy. Journalism is technologically challenged. AOL's trying to change that.

by Meghan Keane 08 June 2010 18:07pm 0 comments

Media Summit: Consumers are king. But advertisers don't always pay attention.

For many publishers — both online and off — content runs their business strategy. As Rupert Murdoch recently said, “Content is not just king. It is the emperor of all things electronic.” But a good point came up at Digital Hollywood's Media Summit in New York this week: it's consumers that you're trying to reach with that content. And businesses need to pay a lot more attention to the consumer if they want to increase revenues and find successful ad models today.

by Meghan Keane 11 March 2010 14:53pm 0 comments

Family Guy tips for producing great SEO-ready content

Mnemonics implies that two of three fundamental principles of memory are association and imagination. This post may be re-wording some things that people know, but I personally find it’s always easier to recall quirky pointers when working, rather than trawling my brain for dull information.

I’m quite a fan of Family Guy, I’ve no shame in admitting it. I also quite like search, although it’s not always as amusing and sometimes less socially acceptable to say so.

So, in a moment of madness, and I realise that I might be pushing things a little bit here, I’ve taken the time to slam the two together and tried to use a few episode titles to demonstrate how to produce great SEO-ready content.

The actual episodes might be different from the points I’m making, but hopefully the association will stick between the two. So, whenever you’re watching Peter Griffin’s antics on TV, you’ll suddenly begin thinking of SERPs...

by Jake Hird 27 January 2010 11:53am 6 comments

Is there really anything wrong with fast food content?

Talk to many displaced old media types and hear an earful about blogs: they lack standards, don't deliver quality content and they pay their writers far less than what they're worth.

But as we enter the second decade of the 21st century, it looks like bloggers may have a go at crying rivers. Thanks to the rise of companies like Demand Media, which specialize what some argue is large-scale 'content farming', bloggers are now leveling some of the same charges that have been leveled at them.

by Patricio Robles 17 December 2009 12:11pm 15 comments

CMS guide highlights need for seamless content delivery

Econsultancy has this week published its 2009 CMS Buyer's Guide, containing profiles of 23 leading platforms and a discussion of key market trends. A lot has changed since the last version of this report in early 2007, including the explosion of social media and much wider use of mobile phones to access the web.

by Linus Gregoriadis 23 October 2009 11:00am 0 comments

What are the most important SEO factors today?

When engaging in efforts to boost your search engine rankings, there is a seemingly unlimited number of things you can do. What's worth focusing on? What provides the most bang for the buck?

Every two years, SEOmoz publishes a Search Engine Ranking Factors report based on a survey of 100 prominent SEOs. Yesterday, the 2009 report was released. Here's a summary of the results.

by Patricio Robles 24 August 2009 18:52pm 16 comments

Q&A: Broadersheet.com CEO Peter Clark

Earlier today I wrote about whether a news aggregator could be a success in the UK. Prospects are not good, and even Briton Nick Denton, founder of Gawker.com, says he wouldn't dare do it.

However, despite the pessimism, there exists an interest in giving it a try. The first major entrant into the UK news aggregation scene looks to be Cambridge-based Broadersheet.com.

by Ben LaMothe 09 July 2009 16:17pm 0 comments

Businesses 'must turn CMS into a profit centre'

One of the most important changes in the world of content management systems over the last few years has been the movement of ownership from IT to business and marketing.

by Linus Gregoriadis 03 July 2009 11:45am 0 comments

Companies focus on CMS implementation - new report

Econsultancy's CMS Survey Report (just published in association with Squiz) highlights that firms are typically focusing their budgets on implementing CMS rather than licensing, with 45% of organisations planning to spend more on CMS implementation over the next year compared to 26% who will spend more on licences.

by Aliya Zaidi 01 June 2009 16:15pm 4 comments