10 interesting digital stats we've seen this week
I've rounded up some of the most interesting digital marketing stats I've seen this week.
Topics covered include the use of tablets and other devices while watching TV, search marketing budgets, mobile payments and Google+.
The BBC unveils its EU cookie law solution
The ICO's one year amnesty on enforcement of the EU e-Privacy Directive ends tomorrow, and a few more sites have been rolling out their compliance solutions.
BBC.co.uk launched its cookie info banner yesterday, while Channel 4, The Guardian and the Telegraph have today.
The four approaches are all very different...
The EU cookie law conundrum in numbers [Infographic]
With the deadline for compliance with the EU e-Privacy Directive just two days away, we've rounded up some of the key stats in an infographic.
This embeddable infographic looks at marketers' and consumers' views of the EU cookie law, and our five-step plan for compliance.
This is a topic we've covered in detail, so I've also rounded up some of our recent articles and other resources on the EU cookie law.
The Mirror's response to EU cookie law compliance
With just a few days left before the ICO begins to enforce the EU e-Privacy Directive, we are starting to see a few sites unveiling their approaches to compliance.
Two such sites are FT.com and Mirror Online, which are both using pop-ups to alert visitors to the sites' use of cookies.
As well as taking a look at the two news sites' responses to the EU directive, I've been asking Malcolm Coles, Product Director, digital at Trinity Mirror Group, about the Mirror's approach.
How will the new “cookie” tracking regulations affect email?
The new e-Privacy Directive which came into force last May has spurred some exciting dialogue in the online marketing world. The Directive has been called many things (some not so polite) but one of the few certainties about it, is its confusing and unclear language.
The ICO, in an attempt to turn it into something people can work with, has produced a number of guidance documents to help online marketers. This has mostly (and unsurprisingly) been written with websites in mind, although it has become clear that the Directive could affect other types of online activity as well.
Email marketing is one of those “other types” and plays a key part in the marketing efforts of most online marketers and e-commerce businesses. The questions most online marketers are now asking; how will email be affected and how can we work towards complying with the regulations?
EU e-Privacy Directive: don't call it a cookie law
The deadline for the e-Privacy Directive is fast approaching. While the subject has generated significant attention across Europe, the word 'cookie' continues to dominate the headlines.
In fact, the part of the Directive that applies to cookies is written more broadly and requires consent for non-essential tracking, regardless of whether a cookie is involved.
In this article, I'll review the facts behind the 'cookie law' and lift the lid on what consent really means for UK businesses.
UK consumers want more relevant ads but worried about cookies: stats
A majority of UK consumers (55%) would prefer to see more relevant ads served to them online, while 52% are happy to see ads as they appreciate that it allows them to access free content.
However, though 48% presumably aren't happy to see ads, just one in ten would pay for ad-free content.
A study published by the IAB and ValueClick, based on 2,000 interviews (conducted online and offline), looks at consumer attitdudes to online ads, privacy and, of course, cookies.
Here are a few of the stats from the study...
How will the EU cookie law affect mobile marketing?
The EU e-Privacy Directive and subsequent ICO guidance is complicated and confusing enough when you look at desktop sites alone, but then there's the question of how it translates to mobile.
To recap: the 'cookie law' covers the use by businesses of information stored on users' 'terminal equipment' and this covers mobile sites and apps as well as desktop sites.
In a new white paper, Mark Brill from the DMA has bravely attempted to untangle some of the issues around mobile and the cookie law.
I've looked at some of the recommendations from the report, and the threat that the e-Privacy Directive poses to mobile marketing and m-commerce...
Is it possible to comply with the cookie law without harming your business?
The EU 'cookie law' is clearly a threat to online business in the UK, whether through higher bounce rates caused by intrusive cookie opt-ins, or loss of income if customers opt out of third party cookies used for remarketing and ad targeting.
Some have estimated that it will cost the UK economy £10bn in a worst case scenario, but this is just guesswork at the moment.
I asked some of the expert contributors to our EU Cookie Law: A guide to compliance report how the EU E-privacy directive will affect their business, and if it's possible to comply without affecting usability.
Q&A: The ICO's Dave Evans on EU cookie law compliance
With the EU e-Privacy Directive's compliance 'deadline' just a month away, many businesses are wondering not only what they should do about it, but also how the law will be enforced by the ICO.
While working on our EU cookie law guide, I spoke to Dave Evans, Group Manager for Business & Industry at the Information Commissioner's Office (ICO).
I asked how actively the law would be enforced, the likely penalties for non-compliance, and whether implied consent solutions would be acceptable.
