It’s hard to make a living writing online. In general, those who write
for the web are looked down on by their ‘in-print’ counterparts. Despite
the fact that we often speak to larger and more relevant audiences,
there’s still an attitude that web copy is somehow illegitimate, less
professional.
Just because someone is writing for a
newspaper, they aren’t automatically any more talented or influential
than a blogger. The lines are blurred; many bloggers being talented
journalists and vice versa.
Indeed, the only real difference is the
matter of accessibility, and it's this factor which has led newspapers to duck
behind paywalls, offer subscription-based apps and ‘unique content’
add-ons as the old media struggle to monetise their sites and avoid
devaluing their content.
The assumption seems to be that online, content
may be king, but it’s still cheap.
In fact, one recent incident shows that some people consider it so
cheap; it isn’t worth paying for at all.
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by Matt Owen
05 November 2010 08:36am
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