Posts tagged with 'coupon codes'

Should your order form include a coupon code field?

If you've ever purchased something online, you've probably come across an almost ubiquitous feature on many order forms: the coupon code field.

Online sellers, of course, use coupon codes in an effort to boost sales, increase AOVs and reward loyal customers. But according to web consultant Rachel Baker, these innocuous fields may be doing more harm than good.

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by Patricio Robles 05 August 2011 10:45am 14 comments