Posts tagged with 'cross-channel attribution'

Wrestling with cross-channel attribution

Marketers (and many publishers) are wrestling with the problem of cross-channel attribution:  understanding what each channel adds to the entire process.

Producing a breadcrumb trail of user paths is too simplistic. The real key is understanding the incremental effect of each unit of media.

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by Jonathan Beeston 18 February 2011 10:21am 10 comments