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Report: Australia's tech startup ecosystem worth more than $100bn

Google and PricewaterhouseCoopers are predicting that Australian tech businesses will be worth $109 billion by 2023, employing 500,000 people and contributing as much to the Australian economy as the retail and education sectors.

The new report, Startup Economy, examines the current state of Australia’s technology sector and looks at how this can be nourished to build a strong tech industry for the country, an area that's increasingly under scrutiny due to the positive effects it can bring.

by Claire Brinkley 12 May 2013 23:30pm 1 comment

Report: Nearly half of top 100 Australian companies have no social media presence

Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.

Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape.

by Claire Brinkley 09 May 2013 23:30pm 0 comments

Report: Australians online want to transact, but do they also want to interact?

In the next three to five years almost 75% of Australian organisations expect to have mobile apps available, up from 40% today, in an attempt to better engage and interact with their consumers, according to new research.

Optus' Future of Business report surveyed more than 2,000 consumers over the age of 18, as well as 550 marketing and IT executives from mid-large sized organisations, to look at which customer interaction channels are most important to businesses and their consumers.

by Claire Brinkley 07 May 2013 23:45pm 0 comments

Report: Australians look to web chat as a customer service tool

On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.

It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues.

by Claire Brinkley 05 May 2013 23:30pm 1 comment

Marketing automation gains momentum, but are companies making the most of it?

One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.

According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months.

Coupled with the consolidation spree we’ve witnessed lately, the market shows strong growth and potential, with some analysts predicting 50% industry revenue increase in 2013.

by Monica Savut 02 May 2013 10:03am 3 comments

Report: Desktop use in Australia continues to fall

A new report has revealed that not only do Australians read more news than their American and British counterparts but all three countries are spending less time interacting socially on their desktops.

Experian Marketing Services recently discovered that the proportion of online desktop time spent on social media has dropped across many countries, including Australia where usage fell to 24% in 2012, down from 27% the year prior.

by Claire Brinkley 29 April 2013 23:30pm 0 comments

Australian kids turn to apps in record numbers

If you’re a marketer trying to target and engage the younger generation it looks like interactive mobile and tablet apps are the way to go, as Australian children are using apps more than game consoles these days, with figures doubling in the past 18 months.

The latest 2013 Cartoon Network survey, which looked at the media habits of 1800 children, has revealed that almost 7 in 10 children between the ages of four and 14 now use apps, which is two times the figure from the 2011 survey.

by Claire Brinkley 28 April 2013 23:30pm 0 comments

What does big data mean for your business?

Econsultancy last week published a Big Data Trends Briefing, in association with TagMan.

The report contains input from CRM strategist and consultant, Andrew Campbell, and Dr Duncan R Shaw, an information systems lecturer based at Nottingham University Business School.

Below, our two independent experts provide answers to some big data questions.

by Linus Gregoriadis 25 April 2013 15:06pm 7 comments

Four key cross-channel marketing challenges from Digital Cream

Held every year in cities across the world, Digital Cream brings marketers to a selection of exclusive invitation-only roundtables, each with a different theme.

Last month, it was London’s turn. One of the roundtables focused on cross-channel marketing, the findings of which have just been released in our free-to-access Cross-Channel Marketing Trends Briefing, sponsored by Responsys.

The speed of change means that companies are finding it difficult to keep up.

Full details are available in the free report, but for a quick summary, read below…

by Andrew Warren-Payne 19 April 2013 10:02am 0 comments

Analysis: Australian content marketing vs. UK and US

A recent report has found that 96% of Australian marketers use content marketing - which is higher than figures seen in North America and the UK - yet only 29% consider themselves to be “very effective” or “effective” at doing so.

The first ever content marketing in Australia report, compiled by the Content Marketing Institute (CMI) and ADMA, has finally been released and it sheds some interesting light on how this particular marketing tool is used in Australia.

by Claire Brinkley 16 April 2013 23:30pm 4 comments