data | Internet Marketing Blog

Developing a model for agency maturity in a digital world

Digital technologies are having a transformational impact on the communications environment but whilst much analysis has been conducted into implications for client-side marketers, a relative paucity of research exists into how agencies are adapting their processes, offerings and capabilities.

Econsultancy's The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, conducted in partnership with Adobe, examines how agencies need to evolve across four key pillars of maturity: data, technology, skills and culture.

by Neil Perkin 17 April 2012 10:44am 1 comment

Netflix: the algorithm company

If you were asked to think of one company that is defined by its use of algorithms, you might name Google.

And for good reason: the search giant's algorithms are not only at the heart of its success, but for many, they're the source of constant hope and fear as changes to them can literally make or break businesses.

by Patricio Robles 09 April 2012 19:58pm 3 comments

Conde Nast serves up tablet data to advertisers

It remains to be seen whether tablets are the future of publishing or not, but one thing is undeniable - they will be an increasingly important part of the publishing landscap

So it's no surprise that major publishers like Conde Nast have been investing heavily in making sure their publications are available on devices like the iPad.

by Patricio Robles 16 March 2012 09:45am 0 comments

You need an API, but not one like ESPN's

Are you a sports fan? Are you a developer? If you answered yes to both questions, ESPN wants to talk to you.

Why? Because the sports media giant has jumped on the API bandwagon and is courting developers who can take its content and data to build cool sports apps.

by Patricio Robles 05 March 2012 21:00pm 0 comments

Groupon pushes deeper into travel with Uptake acquisition

Groupon may be a multi-billion dollar company, but the daily deal market has lost quite a bit of its luster over the past year. From consumer fatigue to merchant nightmares, the daily deal isn't going away but will likely have to evolve sooner than later.

One of the ways Groupon is addressing this is by tapping into different markets. For instance, it's experimenting with outdoor kiosks that target deals to tourists in popular U.S. cities.

by Patricio Robles 28 February 2012 22:22pm 2 comments

In the digital data dance, consumers lead

We’re living in the era of the digital data deluge. Think about how often you check your bank balance online versus going to a teller, how many emails you receive a day, the number of hours you spend on your smartphone not making phone calls.

Consumers leave contrails of data as a result of their digital interactions, and this behavioral data creates opportunities to drive customer acquisition, reduce operating expenses, and make faster, better decisions.

But there are also some fundamental problems.

by Julie Ginches 21 February 2012 17:20pm 1 comment

Path caught storing users' unencrypted data

Today developer Arun Thampi discovered his entire address book including full names, emails and phone numbers was being collected by the new social app, Path.

In trying to make things easy for users, Path uploads your address book to their servers so you can easily connect to your friends and family on its network.

The problem is Path doesn't tell you it's going to do it.

by Heather Taylor 08 February 2012 00:53am 0 comments

'Digital IQ' crucial to business: report

Just how important are things like mobile technology, social media and cloud computing to businesses today?

Can a business expect to survive and thrive if it doesn't stay on top of the latest trends in technology? According to a new report by PricewaterhouseCoopers (PwC), the answer is, not surprisingly, 'no.'

by Patricio Robles 03 February 2012 20:06pm 0 comments

Budgets study shows mobile apps, QR codes and ads are top priority

57% of businesses and 67% of agencies that took part in Econsultancy’s Marketing Budgets report for 2012 said that investing in mobile applications was their top priority for the next year.

QR codes were the second highest answer for both groups, with mobile commerce and mobile advertising falling shortly behind.

by Vikki Chowney 02 February 2012 15:44pm 0 comments

How first party data can boost your retargeting campaign

With the advancement of digital innovation in display ad targeting and personalization, it is now possible for advertisers to optimise their display campaigns in real time, based on their internal business data.

Tying advertisers' own internal data with their display campaigns is a pot of gold that few advertisers have fully tapped.

Here are some best practices for increasing online sales by using information you already have...

by Benny Arbel 16 January 2012 16:42pm 1 comment