While most publishers are trying to turn print customers and into digital ones, Marvel has announced a scheme that aims to do the reverse.
Hot on the heels of an update to its mobile apps, Marvel Comics has launched a digital coupon campaign that will email a link to a print-only voucher worth $5 to each customer that purchases a digital edition, including a link to their nearest comic shop.
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by Vikki Chowney
06 December 2011 14:30pm
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