Apple may appear to be on top of the mobile world thanks to the iPhone
and iPad. But according to analysts at Gartner, Apple iOS market share
will peak at 17.1% in 2011 and drop to 14.9% by 2014.
At the same time, Android, which had just under 4% of
the mobile OS market in 2009, will rise significantly this year to become the
leading mobile operating system in North America. By 2014, Gartner
believes Android will be just about neck and neck globally with Nokia's
Symbian OS. Combined, Android and Symbian will have control of
approximately 60% of the mobile OS market in 2014, leaving Apple and iOS
in the dust.
Not sure why Apple hasn't permitted your awesome iPad app in the App
Store? Worried about developing an iPhone app using anything but
Rejoice. Yesterday Apple made a major, unexpected announcement: it's
going to be providing official guidelines "to help developers understand
how we review submitted apps" and it's also easing restrictions on the
tools developers can employ when developing for the iPhone/iPad.
The platforms offered by companies like Facebook, Twitter and Apple
offer entrepreneurs some very compelling features. They often bring to
the table built-in audiences, and, in some cases, established business
For reasons like these, it's no surprise that a growing number of
entrepreneurs are building entire companies on top of a specific
platform. And it's no surprise that investors have flocked to back them.
If you list some of the most popular and important companies on the
internet today, you'll notice that most have one thing in common: they
offer an API. And, in most cases, for good reason. APIs can be a
valuable asset for an internet business.
But is an API a business development asset, and over time, should it cannibalize business development?
Apple's new iAd mobile advertising platform offers the enticing proposition of advertising seamlessly integrated into Apple's myriad mobile applications. But according to one developer, the acquisition cost on the platform is around $15.
If other users have similar problems, this could spell trouble for Apple.
Developer David Smith of Cross Forward Consulting recently spent
$1,251.75 on an iAd campaign that generated only 84 downloads. He documented his issues on the company blog. According to Smith:
With more and more individuals accessing the web through mobile devices,
publishers will increasingly find that they need to offer satisfactory
mobile browsing experiences to attract and retain visitors to their websites.
little easier thanks to the jQuery Mobile Project, which was announced
Recently, authorities in the United States uncovered a scam in which criminals stole millions of dollars by making small charges to stolen credit cards. The average charge ranged from as little as 25 cents to no more than $9, which explains why 94% of the victims never noticed the charges.
If complaints that surfaced this past weekend are any indication, scammers with a similar model have set their sights on one of the world's most popular service for buying digital content: iTunes/the App Store.
Can Microsoft still compete in the mobile arena? Windows Phone 7 might
be the company's last chance, as it's unlikely that Microsoft will ever
be able to catch up to Apple's iPhone and Google's Android if it
doesn't make a big splash now.
But if one report is accurate, Microsoft thinks it has what it takes to compete: a really big bank account.
iPhone users in the United States have an interesting relationship with
their phones: by in large, most of them love their iPhones (and apps) but they don't particularly care for their carrier - AT&T.
AT&T didn't gain any love recently when it announced that it was
revamping its iPhone pricing scheme and adding data caps, while 02 has announced the end of unlimited data in the UK. The new deal: lower costs for most users, but no more all-you-can-eat buffet. The goal: attract a new legion of mainstream iPhone customers but limit the profligate, network-harming usage seen with a very small number of customers.
Apple's rise to the top of the tech world has been marked just as much
by controversy as it has by success in the mobile market. The company's
desire for control has made it a target for critics, and potentially
Apple attracted the spotlight when it implemented new rules that essentially killed Adobe's iPhone/iPad ambitions by making it clear that apps developed using Adobe's Packager for iPhone tool contained in the newest version Flash Professional would not make it into the App Store. And its dislike for Flash was made abundantly clear when the iPad was unveiled, sans Flash support.