Q&A: Paul Cook of TagMan on duplicate payments
Paul Cook is Managing Director of Positive Feedback, which owns the TagMan tag management product that was a recent winner of an Econsultancy Innovation Award.
TagMan makes it easier for companies to implement web analytics and can reduce de-duplication, which is a growing concern for many e-commerce and marketing teams.
We interviewed Paul to find out more about the thorny issue of de-duplication...
